6:00 PM - 9:00 PM
"Shaping Choice Through Behavioral Economics" with Professor Ran Kivetz
Presented by the Columbia Business School Alumni Club of Chicago and the Columbia University Club of Chicago
Wednesday, May 11, 2011 from 6:00 - 9:00 p.m.
University Club of Chicago, Millennium Room, 76 East Monroe Street, Chicago, IL
Cost: $24.95; General Registration (by May 11): $29.95; Door Registration: $34.95
All tickets include an open bar and appetizers.
Please join us for an evening of socializing and an intriguing examination of how behavioral economics and incentives can develop the way people think and act.
Professor Ran Kivetz, Philip H. Geier, Jr. Professor of Marketing, is a leading expert in the areas of choice, rewards, and incentive systems and has conducted over fifteen years of scientific, rigorous research on real-world incentive systems and human motivation. His research blends psychology and economics and has led to major counterintuitive discoveries on decision-making and reward programs.
Kristin Fehrenbach, Associate Director of External Relations and Development at Columbia Business School, will also be visiting Chicago during this time and looks forward to meeting our alumni.
6:00 - 7:00 p.m. Networking reception (open bar and appetizers)
7:00 - 8:30 p.m. Presentation by Professor Kivetz with Q&A
8:30 - 9:00 p.m. Networking reception continues
To register for this event, please click here.