June 12, 2010
1:00 PM - 3:00 PM

New Jersey Worldwide Alumni Club Event - "The Art of Choosing" with Professor Sheena Iyengar

Words, Maplewood's Bookstore, 179 Maplewood Avenue, Maplewood, New Jersey

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New Jersey Worldwide Alumni Club Event — "The Art of Choosing" with Professor Sheena Iyengar
Presented by the Columbia Business School Alumni Club of New Jersey
Wednesday, June 12, 2010 at 1:00 p.m.
Words, Maplewood's Bookstore, 179 Maplewood Avenue, Maplewood, New Jersey

Join fellow alumni and Professor Sheena Iyengar for an evening discussion about her new book, The Art of Choosing. This event is part of the fourth annual Worldwide Alumni Club Event, where alumni clubs from around the world celebrate the School’s global network.

To RSVP, please email Elena Eksteen '99 at eeksteen@chiraltech.com.  Limited to 25 alumni, so please register ASAP!

More about The Art of Choosing
A Mac store customer asks for the latest iPhone in black, but he sees everyone else buying black and suddenly changes his preference to white. When a resident of a former Communist country is offered a fizzy drink from a wide selection, he picks at random; soda is soda, he says. Though the child knows she shouldn't press the big red button (absolutely not!), she finds her hand inching forward. A young man and woman decide to marry, knowing that the first time they meet will be on their wedding day.  How did these people make their choices? How do any of us make ours? We use choice as a powerful tool to define ourselves and mold our lives, but what do we know about the wants, motivations, biases, and influences that aid or hinder our endeavors?

In The Art of Choosing, Columbia Business School professor Sheena Iyengar addresses such questions and provides answers drawn from her award-winning, discipline-spanning research.  Here, you'll learn about the complex relationship between choice and freedom, and why one doesn't always go with the other. You'll see that too much choice can overwhelm us, leading to unpleasant experiences, and discover how our choices, both mundane and momentous, are shaped by many different forces, visible and invisible. Perhaps most important, you'll learn how we build our lives: one choice at a time.

For more information about Professor Sheena Iyengar, please visit http://www.columbia.edu/~ss957/book.shtml.
Registration has closed for this event.

For more information please e-mail Jonah Zimiles '08.