Columbia Business School Alumni

2009 Marketing Association of Columbia (MAC) Conference:

“YOU” Marketing–Consumers as Collaborators, Influencers, and Brand Builders

Presented by the Marketing Association of Columbia (MAC)

Friday, November 13, 2009 from 10:30 a.m. - 4:00 p.m.

Lerner Hall, Columbia University, New York, New York

Cost: $50

This year’s conference will focus on consumers as collaborators, influencers, and brand builders.  As consumers become ever more inundated with marketing messages, companies are seeking ways to more actively engage them, involve them in the marketing process, and individualize the customer brand experience. The 2009 MAC Conference “You Marketing” seeks to bring together influential marketers from a variety of industries who have successfully utilized consumers as a tool to build their brands.  This year’s conference is sponsored by American Express, Unilever, IBM, The Luxury Education Foundation, Kraft, and Schering-Plough.  This will be an excellent networking opportunity for recent CBS alumni, and a great forum for reconnecting with CBS alumni past and present. 

Keynote Speaker: 

Duncan Watts, principal research scientist at Yahoo! Research (Human Social Dynamics group)

Panels feature speakers from American Express, TBWA Chiat Day, Y&R, PepsiCo, NBC Universal, and more.

Panels include:

• Virtual Buzz: Connecting with Consumers in the Digital Age
• Integrated Marketing: Coordinating a Unified Brand Message
• Grassroots Strategies: Marketing Outside the Box
• The Constantly Changing Consumer

To register visit: www.mac-conference.com  

For more information, please contact Marielle Nagy (MNagy10@gsb.columbia.edu) or Brittany Binet (BBinet10@gsb.columbia.edu).