Columbia Business School Alumni

Join the Columbia Business School Alumni Club of New York as the Connecticut/Westchester County Committee hosts a panel discussion of small business owners and entrepreneurs who will discuss ways to have a high impact using the internet, even with limited funds.

Details
Date: Tuesday, November 17, 2009
Time: 6:30 p.m.
Location: Crowne Plaza, 66 Hale Avenue, White Plains NY
Registration:  Please visit http://www.cbsacny.org.

Cost
Advanced Registration (by November 13^th) 
CBSAC/NY Members - $25
Non-Members - $35 

After November 13th and At the door
CBSAC/NY Members - $30 
Non-Members - $40

Agenda
6:30 p.m. Registration and Networking
7:00-8:00 p.m. Panel Presentation and Q&A Session
8:00-8:30 p.m. Networking

The discussion will provide alumni with a better understanding of Internet-based tools that can attract and engage sales prospects. Topics to be covered include developing content, enhancing your credibility and increasing your visibility; getting your content distributed, finding blogs for your market, using social media sites such as Linked-In, FaceBook and Twitter, making your content search-friendly; and, running the marketing program, developing a strategy, goals, message, target audience, and outsourcing options.  The event will include time for networking.

Panelists:
Deirdre Silberstein ’87, Silberstein & Associates LLC
Teri Mendelsohn ’97, President, Mendelsohn Consulting, Inc.
Jason DeLuca, Managing Director of the Digital Media Department, Allscope Digital Media

Moderator: 
Karen Donaldson ’94, Owner, Leadership Development Resources