Marketing Dissertations
A decision support system for media planning
Faculty Advisor: Rajeev Kohli
Modeling consumers' response sensitivities across categories
Faculty Advisor: Asim Ansari
Integrating market research projections: The bias toward lower numbers
Faculty Advisor: Gita Venkataramani Johar
A multi-category analysis of consumer shopping behavior
Faculty Advisor: Sunil Gupta
Entrenched cognitive structures and resistance to new products
Faculty Advisor: Donald R. Lehmann