Marketing Dissertations
Determinants of justification and self-control
Faculty Advisor: Ran Kivetz
Essays on infrastructure development subsidization by product firms
Faculty Advisor: Donald Lehmann
To trust or not to trust one's feelings: The metacognitive processing of feelings
Faculty Advisor: Michel Tuan Pham
Structural models for nonlinear pricing schemes
Faculty Advisor: Asim Ansari
Unintended purchase opportunities: Conflict, choice, and consequence
Faculty Advisor: Gita Venkataramani Johar
A simulated pre-launch market evaluation model for new pharmaceutical products
Faculty Advisor: Kamel Jedidi
The effects of self-awareness on consumer attributions and satisfaction
Faculty Advisor: Donald Lehmann
Individual investors' decision-making: The ubiquitous influence of promotion and prevention self-regulation
Faculty Advisor: Michel Tuan Pham