Archive for 2001

A theory of consumer>experiences

Josko Brakus, 2001

Faculty Advisor: Bernd H. Schmitt

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Firm investment behavior in a real options framework: Empirical evidence

Laarni Tobia Bulan, 2001

Faculty Advisor: Christopher Mayer

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A decision support system for media planning

Peter Rene De Maeyer, 2001

Faculty Advisor: Rajeev Kohli

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Modeling consumers' response sensitivities across categories

Sri Devi Deepak, 2001

Faculty Advisor: Asim Ansari

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Three essays on revenue management

Itir Zeynep Karaesmen, 2001

Faculty Advisor: Garret J. van Ryzin

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