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Kravis Professor of Business
Professor Pham’s business expertise covers the areas of marketing strategy and management, customer psychology, branding strategy, trademark psychology, marketing communication and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His publications have appeared in leading scholarly journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, Psychological Science, Organizational Behavior and Human Decision Processes, and the Review of General Psychology. He teaches in the MBA, EMBA, PhD and Executive Education Programs and is the faculty director of Strategic Marketing Management, a flagship program for business executives.
Barbara and Meyer Feldberg Associate Professor of Business
Professor Koenigsberg’s research interests include distribution channels and supply chain management, marketing of durable goods, pricing and promotion strategy and marketing/manufacturing interface. Koenigsberg teaches a core marketing course to MBA and undergraduate students and a course on analytical marketing models to PhD students. Prior to joining the School, he worked as a manager of and a consultant to several public and privately owned companies.