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Barbara and Meyer Feldberg Associate Professor of Business
Professor Koenigsberg’s research interests include distribution channels and supply chain management, marketing of durable goods, pricing and promotion strategy and marketing/manufacturing interface. Koenigsberg teaches a core marketing course to MBA and undergraduate students and a course on analytical marketing models to PhD students. Prior to joining the School, he worked as a manager of and a consultant to several public and privately owned companies.
Assistant Professor
Professor Lee's research focuses on understanding how both emotional and cognitive factors influence consumers' judgment and decision making such as the consistency of their consumption choice and preferences over time. He is also interested in investigating how consumers shop in real world environments and how contextual and environmental factors affect their shopping process and behavior. Professor Lee teaches the Core Marketing Strategy course.