Course Catalog

Spring 2008

B9610-023: (PhD) Bridging Behavioral Decision Research & Marketing Science

T - Full Term, 02:15PM to 05:15PM

Instructor: ran kivetz


PhD course. Topics vary by term. Recently, these have included cognitive and social/psychological aspects of consumer behavior, choice modeling, decision making, marketing models and marketing strategy.

Ran Kivetz

Ran Kivetz

Philip H. Geier, Jr. Professor of Marketing

Professor Kivetz’s research examines consumer and managerial decision making, the psychology of effort and reward (and its application to loyalty programs and other incentive systems), reverse self-control ("hyperopia"), and marketing high technology. Kivetz teaches courses on marketing high technology and entrepreneurship in the day and executive MBA programs and a Ph.D. course on bridging decision research with marketing science. His research has won awards and has been published in the leading marketing journals. He serves on the editorial boards of the Journal of Marketing Research and the Journal of Consumer Research and as a reviewer for premier decision-making and management-science journals. (See CV)

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