Course Detail

This course provides a systematic and practical framework for the development of new high-technology ventures, with a particular focus on strategy and marketing. The course uses a combination of “live” case analyses with leading industry guests, hands-on real-world tasks and in-class discussions and demonstrations of useful conceptual frameworks. Topics that are covered include identifying and evaluating opportunities in the evolving environment (new venture ideation), developing go-to-market strategies and overcoming adoption obstacles, developing a business plan (including key marketing mix elements like pricing, versioning, promotion, distribution) and creating an effective presentation to raise capital. Teams of four to five students each work intensively to identify, develop and pitch a new high-technology venture. The ultimate objective is for students to launch their own new venture. In the final class session, students present their new venture to a panel of senior venture capitalists.

• The class is limited to 36 students.
• The class is open to second-year MBA students only.
• Attendance in the first class is mandatory.
• Permission of the professor is required to bid on this Master Class — apply via Angel with the following (must be received by 12 noon on Friday, October 19, 2007):
  • CV
  • a statement of interest (not to exceed one paragraph/300 words)
• Students must be available for teamwork on their new venture on Fridays as needed.