Course Catalog

Spring 2008

B8201-001: Economics of Strategic Behavior

TR - Full Term, 02:15PM to 03:45PM

Instructor: bruce greenwald

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This course examines the underlying economics of successful business strategy: the strategic imperatives of competitive markets, the sources and dynamics of competitive advantage, managing competitive interactions (cooperation and preemption), and the organizational implementation of business strategy.

The course combines case discussion and analysis (approximately two thirds) with lectures (one third).  The emphasis is on the ability to apply a small number of principles effectively and creatively, not the mastery of detailed aspects of the theory. Grading is based on class participation (40%) and a final group paper (60%). The course offers excellent background for all consultants, managers and corporate finance generalists.

Bruce Greenwald

Bruce Greenwald

Robert Heilbrunn Professor of Finance and Asset Management

Professor Bruce C. N. Greenwald holds the Robert Heilbrunn Professorship of Finance and Asset Management at Columbia Business School and is the academic Director of the Heilbrunn Center for Graham & Dodd Investing. Described by the New York Times as "a guru to Wall Street's gurus," Greenwald is an authority on value investing with additional expertise in productivity and the economics of information.

Greenwald has been recognized for his outstanding teaching abilities. He has been the recipient of numerous awards, including the Columbia University Presidential Teaching Award which honors the best of Columbia's teachers for maintaining the University's longstanding reputation for educational excellence. His classes are consistently oversubscribed, with more than 650 students taking his courses every year in subjects such as Value Investing, Economics of Strategic Behavior, Globalization of Markets, and Strategic Management of Media.

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