Course Detail

Noel Capon

Professor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin Marketer. His textbook, Managing Marketing in the 21st Century addresses the high cost of college textbooks and is available online on a pay-what-it’s-worth basis. Capon received the Columbia Business School GBA award for outstanding teaching, as well as the Chazen International Innovation Prize. He has taught in many countries and held visiting professor appointments in France, Great Britain, Hong Kong, and the People's Republic of China.

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• Global Account Manager Certification Program
• Managing Strategic Accounts
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Christoph Senn

Christoph Senn is Adjunct Professor of Marketing at the Graduate School of Business at Columbia University, New York. Additionally, he is Senior Lecturer of International Marketing at the Research Institute for International Management, University of St.Gallen. He has also conducted post-doc research at the Judge Institute for International Management Studies, University of Cambridge, England (1998-1999) and lectured at the Northern Institute of Technology, Technical University of Hamburg, Germany (2000-2003). Christoph Senn's professional background includes fifteen years of experience in the area of international business-to-business marketing. Prior to joining academia, he was global sales and marketing manager of a business unit at Balzers + Leybold. In 2000, he co-founded the St.Gallen spin-off Account Management Center (AMC), a customer-strategy consulting firm, where he currently serves as Chairman. He is also a co-director of St.Gallen University's yearly Global Account Management Executive Program (GAMPRO) as well as the Global Account Manager Certification Program (GCP) in cooperation with Columbia Business School. Christoph Senn's current research interests focus on managing global customer relationships in business-to-business markets. He frequently conducts consulting, action-learning and benchmarking projects in close cooperation with leading companies. Included are firms such as ABB, British Telecom, Canon, Ciba, Cisco, Danfoss, Deutsche Bank, Henkel, Hoffmann-La Roche, Linde, Microsoft, Novartis, SAP, Siemens, Tetra Pak and Vodafone. Previous research also examined the challenges and consequences of global marketing strategy implementation, and the principles of successful key account management in various industries. He teaches international marketing and global account management at graduate level as well as MBA and executive courses in key account management. Prof. Senn holds a master degree and a doctoral degree (summa cum laude) in Marketing from the University of St.Gallen, Switzerland. He is also a member of the board of the Strategic Account Management Association, Chicago. In the Swiss Army, Christoph Senn retired as Lieutenant-Colonel GS after having served as Commander of a Mechanized Infantry Battalion. He lives in Mörschwil with his wife Eva and their children Michelle and David.

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• Global Account Manager Certification Program