Course Catalog

Fall 2007

B8705-001: Launching New Ventures

M Full Term, 02:15PM to 05:30PM

Instructor: clifford schorer; brendan burns

Download Syllabus

This course focuses on the evaluation, development and potential launch of a new business. For each business, five key issues are addressed: in-depth market analysis, product or service design, development of a marketing campaign, assessment of human resource requirements and building a realistic financial forecast. Working individually or in teams, students spend the entire term developing an effective and comprehensive presentation of a real business concept. Industry mentors and a board of directors composed of other class participants provide a reality check as students refine their business opportunity into a written and oral presentation ready to seek funding and commence operations. Projects can be based upon students' own ideas, new technologies from the Columbia Innovation Enterprise or other start-ups that have requested assistance from Columbia MBA students. Faculty members assist in identifying projects, but students are responsible for finding appropriate projects. By the second week of class, all students must have an approved venture project.