Course Catalog

Fall 2008

B7203-001: Economics Of Strategic Behavior

2009ABCD & Global 2009, Menu B

Instructor: bruce greenwald

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This course examines the underlying economics of successful business strategy, including the dynamics of entering an industry, the strategic imperatives of competitive markets, the sources of competitive advantage, managing competitive interaction (cooperation and preemption), bargaining situations, the impact of information distribution and the financial implications of strategic economics. The course offers excellent background for all consultants, managers and corporate finance generalists.

Bruce Greenwald

Bruce Greenwald

Robert Heilbrunn Professor of Finance and Asset Management

Professor Bruce C. N. Greenwald holds the Robert Heilbrunn Professorship of Finance and Asset Management at Columbia Business School and is the academic Director of the Heilbrunn Center for Graham & Dodd Investing. Described by the New York Times as "a guru to Wall Street's gurus," Greenwald is an authority on value investing with additional expertise in productivity and the economics of information.

Greenwald has been recognized for his outstanding teaching abilities. He has been the recipient of numerous awards, including the Columbia University Presidential Teaching Award which honors the best of Columbia's teachers for maintaining the University's longstanding reputation for educational excellence. His classes are consistently oversubscribed, with more than 650 students taking his courses every year in subjects such as Value Investing, Economics of Strategic Behavior, Globalization of Markets, and Strategic Management of Media.

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