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The Center on Japanese Economy and Business, Columbia Business School
presents:

Global Marketing of National Products: Kikkoman and Coca-Cola
The 25th Anniversary Symposium

Summary report available here

Opening remarks and Mr. Mogi's presentation:

Mr. Uotani's presentation:

Mr. Rogers's presentation:

Discussion among speakers, Q&A with audience, and closing remarks:

Speakers:

Yuzaburo Mogi '61
Honorary CEO and Chairman of the Board of Directors, Kikkoman Corporation

Masahiko Uotani '83
Chairman, Coca-Cola (Japan) Company, Limited
Bio

Discussant:

David Rogers
Executive Director, BRITE, Columbia Business School
Bio

Moderated by:

Hugh Patrick
Director, Center on Japanese Economy and Business;
R.D. Calkins Professor of International Business Emeritus, Columbia Business School
Bio

Closing Remarks by:

David E. Weinstein
Carl S. Shoup Professor of Japanese Economy, Columbia University;
Associate Director for Research, Center on Japanese Economy and Business, Columbia Business School
Bio

Outreach Partner: Japan Society

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This event is free and open to the public.

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Yuzaburo Mogi became Honorary CEO and Chairman of the Board of Directors of Kikkoman Corporation in 2011. He joined the company in 1958 after graduating from Keio University. In 1961, he earned an MBA from Columbia University. He was appointed President and CEO in 1995 and Chairman and CEO in 2004.He is a Trustee Emeritus of Columbia University, Member of the Columbia Business School Board of Overseers, and Chairman of the Columbia Business School Club of Japan.

He presently serves as a Member of the Government Revitalization Unit; Co-Chairman of the National Congress for the 21st Century Japan; Japanese Chairman of the German-Japanese Forum; Chairman of Japan-Midwest U.S. Association; Chairman of the Japanese side, Korea-Japan Forum, and an Honorary Ambassador of the State of Wisconsin. He was Vice Chairman of Keizai Doyukai (Japan Association of Corporate Executives) from 1995 to 2003.

In 1999, he was awarded the Medal with Blue Ribbon of Japan; in 2003, the Order of Orange Nassau from the Kingdom of the Netherlands; and in 2006, Commander??s Cross of the Order of Merit of the Federal Republic of Germany.

He has published a number of books, including The Day Soy Sauce Made it to America's Tables and Kikkoman??s Global Management.

After graduating from Doshisha University in 1977, Masahiko Uotani began his career at Lion Corporation. Upon earning his MBA from Columbia University in 1983, he developed his expertise in marketing through various assignments and positions including Kraft Japan where he was appointed Executive Vice President. He joined Coca-Cola Japan in 1994 as Senior Vice President of Marketing, and took on key managerial positions until he was appointed President in 2001. He became Chairman in 2006.

While serving as Chairman of Coca-Cola, he founded BrandVision, through which he has supported various top Japanese companies such as NTT Docomo in building their marketing capabilities.

He is Director of Keizai Doyukai, a member of Keidanren, and serves various advisory roles for companies and academic organizations.He has also published a number of articles and books including "Kokoro wo ugokasu Marketing" (Marketing that Moves Your Heart/Spirit) and "Kaisha wa kawareru" (Companies Can Change: Docomo??s 1,000-days challenge).

He currently resides in Tokyo with his wife and 2 daughters (and 2 dogs).

David Rogers is the Executive Director of BRITE at Columbia Business School and the faculty director of the school's Executive Education program on Digital Marketing Strategy. He is the founder and host of the Center on Global Brand Leadership's acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands.

Rogers is a widely recognized leader on digital strategy and brands, known for his unique insights into customer networks. His latest book is The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age, published in 2011 by Yale University Press. He is the co-author, with Bernd Schmitt, of There's No Business That's Not Show Business: Marketing in an Experience Culture and co-editor of The Handbook on Brand and Experience Management.

Rogers speaks at conferences worldwide on the ways that digital trends are transforming business strategy. He received the award for Brand Leadership at the 2009 World Brand Congress. He writes regularly for BNET and has appeared on CNN, CNBC, Marketplace, Reuters, MSN Money, and Channel NewsAsia. David has advised and consulted on marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit, and media industries.

David is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.

Hugh Patrick is Director of the Center on Japanese Economy and Business at Columbia Business School, Co-Director of Columbiaâ??s APEC Study Center, and R.D. Calkins Professor of International Business Emeritus. He joined the Columbia faculty in 1984 after some years as Professor of Economics and Director of the Economic Growth Center at Yale University. He completed his B.A. at Yale University in 1951, earned M.A. degrees in Japanese studies (1955) and economics (1957) and his Ph.D. in economics at the University of Michigan (1960). He has been a visiting professor at Hitotsubashi University, University of Tokyo, and University of Bombay. Professor Patrick has been awarded Guggenheim and Fulbright fellowships and the Ohira Prize.

His professional publications include sixteen books and some sixty articles and essays. Professor Patrick is actively involved in professional and public service. He served as one of the four American members of the binational Japan-United States Economic Relations Group appointed by President Carter and Prime Minister Ohira, 1979-1981.

He was a member of the Board of Directors of the Japan Society for seven three-year terms. In November 1994, the Government of Japan awarded him the Order of the Sacred Treasure, Gold and Silver Star (Kunnit� Zuih�sh�). He was awarded an honorary doctorate of Social Sciences by Lingnan University in Hong Kong in 2000. He also received an Eagle on the World award from the Japan Chamber of Commerce and Industry of New York in 2010.

David E. Weinstein is Carl S. Shoup Professor of the Japanese Economy. He is also the Associate Director for Research at the Center on Japanese Economy and Business at Columbia Business School; the Director of the Program for Economic Research at Columbia University; Research Associate and Director of the Japan Project at the National Bureau of Economic Research; and a Member of the Council on Foreign Relations. Previously, Professor Weinstein was a Senior Economist and a consultant at the Federal Reserve Bank of New York, the Federal Reserve Bank of San Francisco and the Federal Reserve Board of Governors. Prior to joining the Columbia faculty, Professor Weinstein was a professor at the University of Michigan and Harvard University. He also served on the Council of Economic Advisors from 1989 to 1990.

His teaching and research interests include international economics, macroeconomics, corporate finance, the Japanese economy, and industrial policy. Professor Weinstein earned his B.A. at Yale University and his M.A. and Ph.D. in economics from the University of Michigan. He is the recipient of numerous grants and awards including five National Science Foundation grants, and Institute for New Economic Thinking grant, a Google Research Award, an Abe Fellowship, and a Japan Foundation Fellowship.

Center on Japanese Economy and Business
Columbia Business School

321 Uris Hall, 3022 Broadway, New York, NY 10027
Phone: (212) 854-3976 | cjeb@columbia.edu
www.gsb.columbia.edu/cjeb