Strategy Chazen Web Journal Articles
July 17, 2006

Professor William R. Duggan: Strategic Intuition

Deepak Virmani MBA '06

Strategic Intuition is a course in coup d'oeil: the selective projection of past elements into the future in a new combination as a course of action that fits your previous goals or sparks new ones, and the personal commitment to follow through and work out the details along the way.

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April 18, 2006

Beyond Cost Reduction: The Risks and Rewards of Global Services Sourcing

Rohit Arora MPA '05
Harpreet Khurana MBA '05
Hitendra Wadhwa Contract Professor, Marketing

Some years back, global services sourcing (GSS) was garnering anecdotal coverage in the media as a novel way for some businesses to generate cost reductions. As the phenomenon has gained momentum, it has polarized both experts and the public and raised a number of unanswered questions.

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April 18, 2006

Transforming Labor-Business Relations in European Manufacturing

Amina Runyan-Shefa MBA '06

Dr. Wolfgang Bernhard, MBA ’88, a member of the Board of Management of Volkswagen AG, delivered the first annual Jerome A. Chazen Lecture at Columbia Business School, offering candid views on labor and business relations in Europe’s manufacturing sector.

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May 19, 2005

Future Winners and Losers in Global Outsourcing

Gautam Shirhattikar MBA '04

This paper explores the changing dynamics of the global offshoring industry and predicts the attributes of future winners and losers in this space.

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May 19, 2005

Critical Challenges Facing Global Financial Services

Francisco Gonzalez Chairman and CEO of BBVA

Francisco Gonzalez, Chairman and CEO of BBVA, discusses five critical challenges faced by the financial services industry today.

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May 17, 2004

American Express' Global Strategy

Ken Chenault Chairman and CEO of American Express

Ken Chenault discusses the core attributes of American Express with respect to its global corporate strategy and its local presence. Chenault also explains how the strategy incorporates its corporate partnerships.

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November 19, 2003

Eli Lilly's International Business Strategy

Sidney Taurel Chairman of the Board, President & CEO of Eli Lilly

Sidney Taurel explains how his company maintains a unified image internationally.

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November 19, 2003

Finland: A European Model of Successful Innovation

Robert Werner MBA/MIA '04

Over the course of the 1990s, Finland's economy underwent a dramatic transformation from being in a state of severe depression to becoming one of the most competitive in the world. Government structures and public innovation policies have played a key role in this process and, to a large degree, have fueled and encouraged this turnaround.

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May 14, 2003

Chasing Starbucks Dreams: Trung Nguyen and its Global Expansion

Tim Larimer MBA '04

This paper analyzes the success, and global expansion plans, of Trung Nguyen, an independent coffee company that has enjoyed fast growth and phenomenal success in its home country of Vietnam.

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