Silicon Swirl: Tackling the Growing Global Mountain of Electronic Trash
Where do all the cell phones go? Patrick Connolly offers some answers to the question of electronic trash and its environmental, regulatory and cost repercussions for global companies.
The 99: Superheroes for the Muslim World
Are comic book superheroes compatible with Islamic culture? Kuwait-based Teshkeel Media Group has attempted to answer this question by creating comic books infused with Islam.
The Future of the Telecommunications Industry: Enabling Creativity
Sanjiv Ahuja, CEO of telecommunications firm Orange, discusses his main goals at Orange and his vision of the company's future.
The National Basketball Association: Go East, Young Men
David J. Stern, the commissioner of the National Basketball Association and Chair Emeritus of the university's Board of Trustees, sat down to discuss the league's growing international appeal, what the 2008 Beijing Olympics will mean for the sport, and the possibility of international expansion.
Emergence of the US Hispanic Market and Its Impact on Latin America
Gustavo Cisneros, chairman and CEO of the Cisneros Group of Companies, one of the largest privately held media, entertainment, technology and consumer products organizations in the world, shares insights on the growing U.S. Hispanic market.
Trends in Private Equity with Jacqueline Reses
Jacqueline Reses, head of Apax Partners' US Media sector, discusses current trends in the private-equity industry.
MTV World Presented by Nusrat Durani
On November 14, the Media Management Association (MMA) and the South Asian Business Association (SABA) welcomed Nusrat Durani, general manager and senior vice president of MTV World.
Brand Revolution in the Age of Consumerism: An Olympic Feat for China
With a theme of "Brand Revolution in the Age of Consumerism: An Olympic Feat for China," Mr. Yung spoke about the recent evolution of marketing among Chinese corporations.
Sesame Workshop: Going Global with Muppets
Increasingly, Sesame Workshop has partnered with local producers to create new shows using Sesame characters and/or new characters to appeal to foreign audiences. Two case studies on market adaptation - Kosovo and Japan - examine the steps that Sesame Workshop has undertaken in its global expansion.