Acting Globally: Entertaining Locally
A panel of experts in global marketing and management discuss the challenges and opportunities of taking music artists cross-border at the 2010 Media and Entertainment Conference.
Marketing to the Bottom of the Pyramid: A 'Four Ps' Approach
Professor Gita Johar talks about the state of social enterprises and how modern marketing techniques can help deliver goods and services more effectively to the world's poorest people.
Branding in China: The Challenge of Selling Starbucks Coffee in a Tea-Drinking Nation and Other Lessons
Executives from multinational companies discuss their strategies and insights on building a brand in China, given the low brand loyalty and fickleness of Chinese consumers.
"Ad-ding" It All Up: Identifying the Thai Advertising Industry's Success Drivers
Richmond Ezer Escolar shows how Thailand's unique history, culture, refined aesthetics and cost advantages make it one of the most attractive locations in the world for advertising.
Marketing with Dan Henson, CMO of General Electric
Marketing in the multidimensional firm of General Electric is no easy task. Watch an interview with Dan Henson, CMO of GE and hear his insights into marketing at this global powerhouse.
Branding in India Symposium
Global product lines have made some inroads in India with limited success. Experts from Leo Burnett, Gutenberg Communications, academia and design organizations debate the challenges of winning market share in India's complex and sophisticated market.
For Italian Luxury Goods Companies, Less is Often More
Through visits with Armani and Ferrari, a group of MBA students learned first-hand about positioning, waitlists, and Italian luxury.
MTV World Presented by Nusrat Durani
On November 14, the Media Management Association (MMA) and the South Asian Business Association (SABA) welcomed Nusrat Durani, general manager and senior vice president of MTV World.
Brand Revolution in the Age of Consumerism: An Olympic Feat for China
With a theme of "Brand Revolution in the Age of Consumerism: An Olympic Feat for China," Mr. Yung spoke about the recent evolution of marketing among Chinese corporations.