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Marketing Chazen Web Journal Articles
February 15, 2010
Professor Gita Johar talks about the state of social enterprises and how modern marketing techniques can help deliver goods and services more effectively to the world's poorest people.
April 15, 2009
Branding in China: The Challenge of Selling Starbucks Coffee in a Tea-Drinking Nation and Other Lessons
Executives from multinational companies discuss their strategies and insights on building a brand in China, given the low brand loyalty and fickleness of Chinese consumers.
September 12, 2008
Richmond Ezer Escolar shows how Thailand's unique history, culture, refined aesthetics and cost advantages make it one of the most attractive locations in the world for advertising.
November 19, 2007
Marketing in the multidimensional firm of General Electric is no easy task. Watch an interview with Dan Henson, CMO of GE and hear his insights into marketing at this global powerhouse.
October 29, 2007
Global product lines have made some inroads in India with limited success. Experts from Leo Burnett, Gutenberg Communications, academia and design organizations debate the challenges of winning market share in India's complex and sophisticated market.
June 15, 2007
Through visits with Armani and Ferrari, a group of MBA students learned first-hand about positioning, waitlists, and Italian luxury.
October 17, 2006
With a theme of "Brand Revolution in the Age of Consumerism: An Olympic Feat for China," Mr. Yung spoke about the recent evolution of marketing among Chinese corporations.