Mr. Enrique Goni is CEO of Caja Navarra, a regional Spanish bank. In Spain, banks like Caja Navarra are mandated to put aside a certain percentage of their profits for charitable causes, but Caja Navarra has taken this one step further: they are engaging customers in a dialogue about where this money should be best placed. By offering their customers a voice and creating a more open, hospitable, and welcoming environment in their branches, Caja Navarra has pioneered a new model for banking--termed civic banking--that is both socially responsible and economically viable. In this interview, Mr. Goni presents Caja Navarra's civic banking model and its potential impact on the banking industry.
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Changing the environment in canchas (bank branches) to serve the community
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Adapting the civic banking model to other regions
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Linking civic-mindedness and competitiveness
(0:37)
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Recommendations to graduating MBA students who want to work and make a difference
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