Alan Hassenfeld, the Chairman of Hasbro, Inc., sat down with the Web Journal to discuss a variety of topics related to international business expansion. Drawing in large part from his experiences leading many of Hasbro, Inc.’s international market entries and forging relationships with foreign suppliers, Mr. Hassenfeld touched on many of the challenges facing large corporations as they begin to operate in a diverse set of geographies.
View Video: The culture at Hasbro (2:19)
View Video: Building Hasbro’s international business: opportunities, execution and lessons (3:37)
View Video: The evolution of Hasbro’s involvement in China (4:10)
View Video: Risk factors in China (6:32)
View Video: PR Response to toy recalls (5:21)