The Privacy (and Security) Project

Eric J. Johnson,
Director

A cartoon, old in Internet terms, portrays a dog surfing the Web, saying, “On the Internet, nobody knows you’re a dog.” A subsequent cartoon shows a similar dog who surfs the bones display at Pets.com, visits Dog Fancy magazine and browses the dog food aisle of an online grocer. He then is asked by the Web site: “You’re a dog, aren’t you?”

The good news about electronic environments is that they know all about you. The bad news is that they may know too much about you. This project continues a series of studies examining customers’ perceptions of and need for privacy. It emphasizes global perspectives. And, given recent events, it asks questions about the role of security in both commercial and governmental settings.

Part of this research has been funded by the National Science Foundation.

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Papers

“Regional Differences in Privacy Preferences: Implications for the Globalization of Electronic Commerce” (PDF), by Steven Bellman, Eric J. Johnson, Stephen J. Kobrin and Gerald L. Lohse

“Defaults, Framing and Privacy: Why Opting In–Opting Out” (PDF), by Eric J. Johnson, Steven Bellman and Gerald L. Lohse

“To Opt-In or Opt-Out? It Depends on the Question” (PDF), by Steven Bellman, Eric J. Johnson and Gerald L. Lohse

“Cultural and Regional Influences on Concerns about Internet Privacy and Security” (PDF), by Steven Bellman, Eric J. Johnson, Stephen J. Kobrin and Gerald L. Lohse

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