CEBiz : About

About Us

Mission Statement

CEBiz provides:

•	Substantive research that identifies how information and communication technologies have an impact on business
•	Valuable interaction and knowledge sharing between member companies and the Columbia Business School faculty
•	Access to data that enable faculty members and students to build theories and test hypotheses for improved business practices
•	Grants for research assistantships and other faculty support

CEBiz initiatives include technology- and Internet-related student activities; online research panels for use by faculty members, students and affiliates of Columbia Business School; and biannual workshops.

Research areas of interest to CEBiz include:

•	The perception of privacy and security and the impact of this perception on e-businesses Studies indicate that a major factor suppressing more widespread adoption of e-commerce, both by consumers and businesses, is concern about security and privacy; yet the determinants of such feelings and concerns remain unclear.
•	Measuring the value of electronic customers Information technology provides a wealth of data about current and potential customers. Can these and other tools reliably indicate which accounts to acquire and retain?
•	Marketing techniques enabled by new developments in information technology Which of the hyped techniques of the e-commerce bubble produce real value for customers and firms? Under what conditions does customization pay? And can recommendations truly improve sales?
•	The exploration of online consumer and financial behavior A particularly underresearched area is individual investor decisions and how they are influenced by the Web: How many stores do customers visit before buying? Does Web behavior influence offline sales?
•	The international impact of e-business Because future growth in electronic business will come largely from outside North America — and especially from China and elsewhere in Asia — CEBiz research includes a significant focus on areas around the world.