Hitendra Wadhwa

Professor of Professional Practice

Marketing

BA (Honors in Mathematics), St. Stephen’s College, Delhi, 1988; MBA, Massachusetts Institute of Technology, 1992; PhD, 1996

Joined CBS in 2002

Download Curriculum Vitae (PDF)

Hitendra Wadhwa

Office
512 Uris

Phone
212-854-8955

E-mail
hw2114@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Wadhwa teaches MBA and Executive Education courses on Personal Leadership, Strategy Consulting Skills and Marketing Strategy. He also consults to corporations and does executive training on these topics. His recent clients include American Express, Best Buy, Estee Lauder, Godrej Group, JP Morgan Chase, and Pfizer.

He is the founder of the Institute for Personal Leadership, which provides training on personal leadership to individuals and corporations.

He is the Director of E-Learning at Columbia Business School, and has launched the school's first online programs for global audiences: Personal Leadership (Online) and Driving Strategic Impact: Mastering the Skills of Strategy Consulting (Online).

Professor Wadhwa is the recipient of the 2012 Dean's Award for Teaching Excellence, the 2007 Lear Award for Distinguished Service to Students and the 2007 Most Engaging and Dynamic Professor Award by the Marketing Association of Columbia.

Prior to Columbia, Professor Wadhwa was a consultant at McKinsey & Company, where he counseled senior executives on a range of strategy issues. He also founded and led Paramark, a technology company backed by $10 million in venture capital that developed the first real-time optimization platform for online marketing and was selected as a Top 100 Internet Technology company by Technologic Partners/Venture Wire in 2000 and 2001.

Professor Wadhwa received his MBA and Ph.D. from the Sloan School of Management at MIT, and his B.A. (Honors in Mathematics) from St. Stephen’s College, Delhi.

http://www.inc.com/author/hitendra-wadhwa http://www.psychologytoday.com/articles/201306/can-one-man-save-american-business

Courses taught

Working Papers

Integrating Conjoint Analysis and Engineering Design Working Paper (2006)
Author(s): Rajeev Kohli, Hitendra Wadhwa, Jim Christian

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