Andrew T. Stephen

Adjunct Assistant Professor

Marketing

Ph.D. (Marketing), Columbia University, 2009; MPhil (Marketing), Columbia University

Joined CBS in 2011

Andrew Stephen

Office
218 Uris

Phone
212-854-7903

E-mail
AStephen05@gsb.columbia.edu

Fax
212-854-7647

Teaching and research interest

Dr. Andrew Stephen is an Adjunct Professor at Columbia Business School and the Assistant Professor of Business Administration and Katz Fellow in Marketing at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. He teaches MBA- and executive-level courses in social media marketing and digital marketing analytics at Columbia Business School and the University Pittsburgh, and for universities in Europe and Asia. Prior to joining the faculties of Columbia Business School and the University of Pittsburgh he was a marketing professor at INSEAD in France and Singapore. His PhD is in marketing from Columbia Business School. Dr. Stephen is a globally recognized expert on social media and digital marketing, and has worked with companies such as American Express, Colgate, Delta Air Lines, Dunkin’ Brands, Dynamic Logic, Google, Kantar, Sanofi Pasteur, and WPP, and advises several social media-related startups. His academic research focuses on quantifying the marketing value of social media and understanding how consumers interact socially with each other through social media platforms and word of mouth. He has published in leading scientific journals such as Harvard Business Review, Journal of Business Research, Journal of Consumer Research, Journal of Marketing Research, Journal of Service Research, Marketing Science, and Psychological Science, and his research has been reported on in media outlets such as Businessweek, CNN, the Financial Times, Forbes, the Huffington Post, the International Herald Tribune, the New York Times, The Economist, the Wall Street Journal, and the Washington Post.

Journal articles

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control In Journal of Consumer Research (2013)
Author(s): Keith Wilcox, Andrew Stephen, Andrew T. Stephen

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Consumers' Trust in Feelings as Information In Journal of Consumer Research (2012)
Author(s): Tamar Avnet, Michel Tuan Pham, Andrew Stephen, Andrew T. Stephen

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Feeling the Future: The Emotional Oracle Effect In Journal of Consumer Research (2012)
Author(s): Michel Tuan Pham, Leonard Lee, Andrew Stephen, Andrew T. Stephen

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Deriving Value from Social Commerce Networks In Journal of Marketing Research (2010)
Author(s): Andrew Stephen, Andrew T. Stephen, Olivier Toubia

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Explaining the Power-Law Degree Distribution in a Social Commerce Network In Social Networks (2009)
Author(s): Andrew Stephen, Andrew T. Stephen, Olivier Toubia

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Working Papers

Drivers of Word-of-Mouth at the Individual Level Working paper (2010)
Author(s): Andrew Stephen, Andrew T. Stephen, Donald Lehmann

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Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level Working paper (2010)
Author(s): Andrew Stephen, Andrew T. Stephen, Donald Lehmann

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Viral Marketing: A Large-Scale Field Experiment Working Paper (2009)
Author(s): Olivier Toubia, Andrew Stephen, Andrew T. Stephen, Aliza Freud

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