Kinshuk Jerath

Associate Professor of Business

Marketing

B.Tech., Indian Institute of Technology Bombay, 2003; Ph.D., Wharton School, University of Pennsylvania, 2008

Joined CBS in 2013

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Kinshuk Jerath

Office
521 Uris

Phone
1-212-854-2294

E-mail
jerath@columbia.edu

Fax
1-212-854-7647

Teaching and research interest

Kinshuk Jerath is Associate Professor of Marketing at Columbia Business School. His research interests are two-fold: (1) theoretical models that help to obtain deeper understanding of marketing phenomena, especially phenomena related to retailing and online advertising, and (2) applied statistical models for data-based analysis to inform marketing strategy. His research has appeared in top-tier marketing journals, such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Interactive Marketing. He received a B.Tech. degree in Computer Science and Engineering from the Indian Institute of Technology Bombay and a Ph.D. degree in Marketing from the Wharton School of the University of Pennsylvania. Prior to being on the Columbia faculty, he was Assistant Professor of Marketing at the Tepper School of Business at Carnegie Mellon University.

Chapters

Selling to Strategic Customers: Opaque Selling Strategies In Consumer-Driven Demand and Operations Management Models (2009)
Author(s): Kinshuk Jerath, Serguei Netessine, Senthil Veeraraghavan

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Journal articles

Salesforce Compensation with Inventory Considerations In Management Science (2013)
Author(s): Tinglong dai, Kinshuk Jerath

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The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation In Management Science (2013)
Author(s): Yingda Lu, Kinshuk Jerath, Param Singh

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A "Position Paradox" in Sponsored Search Auctions In Marketing Science (2011)
Author(s): Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan

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Cross-Market Discounts In Marketing Science (2011)
Author(s): Marcel Goic, Kinshuk Jerath, Kannan Srinivasan

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Firm Strategies in the "Mid Tail" of Platform-Based Retailing In Marketing Science (2011)
Author(s): Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan

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New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model In Marketing Science (2011)
Author(s): Kinshuk Jerath, Peter Fader, Bruce G. S. Hardie

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Store Within a Store In Journal of Marketing Research (2010)
Author(s): Kinshuk Jerath, John Zhang

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Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling In Management Science (2010)
Author(s): Kinshuk Jerath, Serguei Netessine, Senthil Veeraraghavan

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Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited In Journal of Interactive Marketing (2007)
Author(s): Peter Fader, Bruce G. S. Hardie, Kinshuk Jerath

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Working Papers

An Information Stock Model of Customer Behavior in Multichannel Customer Support Services (2014)
Author(s): Kinshuk Jerath, Anuj Kumar, Serguei Netessine

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Bidding Costs and "Broad Match" in Sponsored Search Advertising (2014)
Author(s): Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi

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Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide (2014)
Author(s): Kinshuk Jerath, Serguei Netessine, Z. Zhang

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Customer-Base Analysis on a "Data Diet": Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data (2014)
Author(s): Kinshuk Jerath, Peter Fader, Bruce G. S. Hardie

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Exclusive Display in Sponsored Search Advertising (2014)
Author(s): Kinshuk Jerath, Amin Sayedi

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Impact of Inventory on Quota-Bonus Contracts With Rent Sharing (2014)
Author(s): Tinglong dai, Kinshuk Jerath

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Marketing Attribution in a Multichannel Customer Relationship Setting (2014)
Author(s): Marcel Goic, Kinshuk Jerath, Kirthi Kalyanam

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Store Loyalty and Competitive Store- Brand Strategy (2014)
Author(s): Tansev Geylani, Kinshuk Jerath, Z. Zhang

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The Coexistence of Organized and Unorganized Retailing in Emerging Economies (2014)
Author(s): Kinshuk Jerath, S Sajeesh, Z. Zhang

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To Platform-Sell or Resell: Channel Structures in Electronic Retailing (2014)
Author(s): V. Abhishek, Kinshuk Jerath, Z. Zhang

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Forthcoming Articles

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity In Journal of Marketing Research (2014)
Author(s): Kinshuk Jerath, Liye Ma, Young-Hoon Park

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The Interrelationships between Brand and Channel Choice In Marketing Letters (2014)
Author(s): Scott Neslin, Kinshuk Jerath

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Competitive Poaching in Sponsored Search Advertising and its Strategic Impact on Traditional Advertising In Marketing Science (2013)
Author(s): Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan

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