A. Dawn Lesh

Adjunct Associate Professor


BA (Rhetoric) University of California, Davis MA (Communication Research) California State Unversity, Sacramento

Joined CBS in 2010

A. Dawn Lesh

218 Uris




Teaching and research interest

Dawn Lesh has taught marketing courses at New York University's Stern Graduate School of Business.The courses that she has taught have included Marketing Research and Financial Services Marketing.

Dawn Lesh is founder and president of A. Dawn Lesh International, a firm specializing in global market strategy, research and implementation.

Ms. Lesh works with clients on five continents to bring their business and product strategies to life in the shortest possible time. Ms. Lesh uses a unique process that breaks down often invisible barriers to achieving quantifiable results. Clients include investment banks, regional banks, consulting firms, telecommunications and not-for-profit boards. Dawn has also held positions at Goldman Sachs, McCann Erickson and 31, a mid-tier private equity firm.

Prior to the establishment of her firm, she was a Managing Director of J.P. Morgan & Co., where she built a global market research and marketing function. She was responsible for identifying and analyzing markets for products and services worldwide. She held management positions in strategic planning and marketing research at the New York Stock Exchange, Bank of America and Wells Fargo Bank.

Ms. Lesh is currently Chairman of the AMA Foundation as well as past Board member of the American Marketing Association and the Advertising Research Foundation. She is currently on the Editorial Review Board for the Journal of Advertising Research and is a frequent speaker at professional gatherings around the country.