Jeff Krawitz

Adjunct Professor

Marketing

BS (Electrical Engineering), University of Illinois, 1973; MBA, University of Pittsburgh, 1974

Joined CBS in 2002

Jeff Krawitz

Office
218 Uris

Phone
212-854-7903

E-mail
jk2261@columbia.edu

Fax
212-854-7900

Teaching and research interest

Since 1996, Professor Krawitz has been an adjunct faculty member of several universities, including San Jose State University, Santa Clara University’s Leavey Graduate School of Business and California State University at Hayward. He has developed and taught courses in many aspects of marketing and sales, including sales management, professional selling, strategic marketing and channel management. In 2000, Krawitz was an invited key speaker at the Conference for Entrepreneurial Development in Porto, Portugal.

As a consultant, Krawitz and his partners developed a universal marketing/sales system process model using well-proven manufacturing process technology as the foundation. Based on this integrated model, Krawitz created a methodology to determine relative marketing performance metrics independent of industry, circumstances or size of company. Two large industry-wide organizations (in the marketing space) have endorsed the MarketSharp(TM) approach and are currently sponsoring major research projects to validate the process and create standardized performance metrics.

Krawitz has more than 20 years experience in marketing, sales and management functions, primarily in the high-tech industry. Krawitz participated in the explosive growth phase of the semiconductor market as it transformed from boutique military applications to mainstream industrial and consumer goods.