Len Sherman

Adjunct Professor

Marketing

Adjunct Professor

Management

BS (aeronautical engineering), MS (transportation systems), PhD (transportation economics) MIT

Joined CBS in 2007

Len Sherman

Office
218 Uris

Phone
212-854-7903

E-mail
ls2673@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Sherman brings over thirty years of business experience and academic research on growth strategy, innovation and entrepreneurship to Columbia Business School. At CBS, Professor Sherman teaches “Integrated Marketing Strategy” and "Entrepreneurship in Large Enterprises” to MBA and EMBA students and was awarded the Dean’s Award for Teaching Excellence in 2013. Prior to teaching at Columbia, Dr. Sherman was a Senior Partner at Accenture, where he served in a variety of positions including President of two Business Process Outsourcing units: Accenture Procurement Solutions and Accenture Learning. At Accenture, he also served as a founding General Partner of Accenture Technology Ventures (ATV), where he led Accenture's investment activities in Supply Chain Management, Procurement and eLearning. He sat on the Boards of Directors of five technology-based firms in the procurement, supply chain and eLearning domains. Prior to these positions Dr. Sherman also led Accenture's Global Strategic Services Practice covering client services in the Automotive & Industrial Equipment, Transportation & Travel Services, Food & Consumer Package Goods, Retail and Pharmaceuticals/Medical Products industries. Dr. Sherman joined Accenture in 1995 from J. D. Power and Associates where he had been managing partner of the firm's management consulting practice and responsible for European business operations. Prior to that, he was a partner with Booz, Allen & Hamilton with responsibility for its U.S. automotive practice. Prior to joining Columbia, Professor Sherman taught "Innovation and Enterprise Growth" in Northeastern University 's MBA program. He has published and presented widely on automotive marketing and distribution strategy, customer satisfaction measurement and effective approaches to corporate education. Dr. Sherman has a BS in aeronautical engineering, a MS in transportation systems and a Ph.D. in transportation economics, all from M.I.T.

CaseWorks

SodaStream: Transforming a 100-Year-Old Company Into a “Stylish Rebel”: Fall 2013
Author(s): Len Sherman

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IKEA in the US: From Big to Bigger: Fall 2011
Author(s): Len Sherman

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Alternative Approaches to Promote Corporate Entrepreneurship: Summer 2011
Author(s): Len Sherman

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Yellow Tail Wines: Breakaway Product Positioning: Fall 2010
Author(s): Len Sherman

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