Detail

Professor Gordon's research focuses on competitive pricing, dynamic oligopoly, product innovation and replacement, new product development and design, and market structure. More generally, he is interested in empirical industrial organization and the application of structural econometric models. His dissertation received the Alden G. Clayton Dissertation Award from the Marketing Science Institute. Professor Gordon teaches Pricing Strategy in the MBA and Executive MBA programs.

• 2006 Alden G. Clayton Award
  Recognizes the best doctoral dissertations on subjects related to marketing.
• 2006 Center for Analytical Research in Technology Dissertation Award
  For studying new research questions at the intersection of business and technology.

• Fall 2009
  Pricing Strategies
  
• Spring 2009
  Pricing Strategies
  
• Fall 2008
  Pricing Strategies
  
• Spring 2008
  Pricing Strategies
  

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry In Marketing Science (2009) Coauthor(s): Brett Gordon

Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions In Marketing Letters (2008) Coauthor(s): Bart Bronnenberg, J. P. Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Gunter Hitsch, Han Hong, Baohong Sun

Competition and Innovation in the Microprocessor Industry: Does AMD spur Intel to innovate more? In Working Paper (2009) Coauthor(s): Brett Gordon, Ronald Goettler

Product Strategy for Commercial Open Source Software In Working Paper (2009) Coauthor(s): Vineet Kumar, Brett Gordon, Kannan Srinivasan

Policy Implications of State Space Bounds in Dynamic Oligopoly In Working paper (2007) Coauthor(s): Brett Gordon, Ronald Goettler

The Purchase and Consumption of Addictive Goods In Working Paper (2007) Coauthor(s): Brett Gordon, Baohong Sun

A New Approach to Estimating the Production Function for Housing In American Economic Review (2010) Coauthor(s): Dennis Epple, Brett Gordon, Holger Sieg