Brett R. Gordon

Class of 1967 Associate Professor of Business

Marketing

PhD Economics, Carnegie Mellon University, 2007

Joined CBS in 2007

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Brett Gordon

Office
511 Uris

Phone
212-854-7864

E-mail
brg2114@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Gordon's research focuses on competitive pricing, dynamic oligopoly, product innovation and replacement, new product development and design, and market structure. More generally, he is interested in empirical industrial organization and the application of structural econometric models. His dissertation received the Alden G. Clayton Dissertation Award from the Marketing Science Institute. Professor Gordon teaches Pricing Strategy in the MBA and Executive MBA programs.

Honors and awards

  • 2006 Alden G. Clayton Award
    Recognizes the best doctoral dissertations on subjects related to marketing.
  • 2006 Center for Analytical Research in Technology Dissertation Award
    For studying new research questions at the intersection of business and technology.
  • 2009 John D. C. Little Best Paper Award (Winner)
    Awarded annually to the best paper published in marketing in Management Science or Marketing Science.
  • 2010 Management Science Meritorious Service Award
    Management Science Meritorious Service Award 2010
  • 2009 Frank M. Bass Award (Finalist)
    Awarded annually to the best paper published in marketing in Management Science or Marketing Science based on a Ph.D. dissertation.

Journal articles

Does price elasticity vary with economic growth? A cross-category analysis In Journal of Marketing Research (2013)
Author(s): Brett Gordon, Avi Goldfarb, Yang Li

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Advertising Effects in Presidential Elections In Marketing Science (2013)
Author(s): Brett Gordon, Wesley Hartmann

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Marketing and Politics: Models, Behavior, and Policy Implications In Marketing Letters (2012)
Author(s): Brett Gordon, Mitch Lovett, Roni Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman, Oleg Urminsky

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Competitive Strategy for Open Source Software In Marketing Science (2011)
Author(s): Vineet Kumar, Brett Gordon, Kannan Srinivasan

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Does AMD spur Intel to innovate more? In Journal of Political Economy (2011)
Author(s): Brett Gordon, Ronald Goettler

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Foreword—Revisiting the Workshop on Quantitative Marketing and Structural Econometrics In Marketing Science (2011)
Author(s): Brett Gordon, Raphael Thomadsen, Eric Bradlow, Jean-Pierre Dubé, Richard Staelin

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A New Approach to Estimating the Production Function for Housing In American Economic Review (2010)
Author(s): Dennis Epple, Brett Gordon, Holger Seig

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Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models In Journal of Regional Science (2010)
Author(s): Dennis Epple, Brett Gordon, Holger Seig

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A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry In Marketing Science (2009)
Author(s): Brett Gordon

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Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions In Marketing Letters (2008)
Author(s): Bart Bronnenberg, J. P. Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Gunter Hitsch, Han Hong, Baohong Sun

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CaseWorks

iLab Solutions, LLC: Spring 2010
Author(s): Brett Gordon

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Working Papers

Advertising Competition in Presidential Elections (2013)
Author(s): Brett Gordon, Wesley Hartmann

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Competition and Product Innovation in Dynamic Oligopoly Working paper (2012)
Author(s): Ronald Goettler, Brett Gordon

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A Dynamic Structural Model of Addiction, Evaluating Cigarette Taxes Working Paper (2012)
Author(s): Brett Gordon, Baohong Sun

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An Empirical Study of National vs. Local Pricing under Multi-market Competition (2012)
Author(s): Yang Li, Brett Gordon, Oded Netzer

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