Leonard Lee

Associate Professor

Marketing

PhD (Marketing), MIT, 2006; MS (Computer Science), Stanford, 1998; BSc (Computer Science), National University of Singapore, 1996

Joined CBS in 2006

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Leonard Lee

Office
508 Uris

Phone
212-854-2177

E-mail
ll2399@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Lee's research focuses on investigating how consumers shop in real world environments and how contextual and environmental factors affect their shopping behavior and preferences. He is also interested in understanding how both emotional and cognitive factors influence consumers' judgment and decision making such as the consistency of their consumption preferences over time. Professor Lee teaches the Strategic Consumer Insights course in both the MBA and EMBA programs as well as the Marketing Management course for undergraduate students.

Honors and awards

  • 2007 Robert Ferber Award Honorable Mention
    Lee, Leonard and Dan Ariely (2006), "Shopping Goals, Goal Concreteness, and Conditional Promotions, Journal of Consumer Research, 33, 60-70
  • Journal of Consumer Research, Outstanding Reviewer Award, 2013
    Journal of Consumer Research, Outstanding Reviewer Award, 2013.
  • MSI-ACR Research Competition on Shopper Marketing, Winner, 2010
    MSI-ACR Research Competition on Shopper Marketing, Winner, 2010
  • CIBER Research Grant, Columbia University Center for International Business and Research (CIBER), 2010
    CIBER Research Grant, Columbia University Center for International Business and Research (CIBER), 2010

Journal articles

The Temperature Premium: Warm Temperatures Increase Product Valuation In Journal of Consumer Psychology (2014)
Author(s): Yonat Zwebner, Leonard Lee, Jacob Goldenberg

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Crossing the Virtual Boundary: The Effects of Incidental Cues on Task Accomplishment In Psychological Science (2012)
Author(s): Min Zhao, Leonard Lee, Dilip Soman

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Feeling the Future: The Emotional Oracle Effect In Journal of Consumer Research (2012)
Author(s): Michel Tuan Pham, Leonard Lee, Andrew Stephen, Andrew T. Stephen

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Finding the right mix: How the composition of self-managing multicultural teams' cultural value orientation influences performance over time In Journal of Organizational Behavior (2012)
Author(s): Chi-Ying Cheng, Yong Joo Roy Chua, Leonard Lee, Michael Morris

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In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency In Journal of Consumer Research (2009)
Author(s): Leonard Lee, On Amir, Dan Ariely

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If I'm Not Hot, Are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness In Psychological Science (2008)
Author(s): Leonard Lee, George Loewenstein, Dan Ariely, James Hong, Jim Young

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Shopping Goals, Goal Concreteness, and Conditional Promotions In Journal of Consumer Research (2006)
Author(s): Leonard Lee, Dan Ariely

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Try It, You'll Like It: The Influence of Expectation, Consumption, and Revelation on Preferences for Beer In Psychological Science (2006)
Author(s): Leonard Lee, Shane Frederick, Dan Ariely

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Working Papers

Affect as an Ordinal System of Utility Assessment (2014)
Author(s): Michel Tuan Pham, Ali Faraji Rad, Olivier Toubia, Leonard Lee

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Beauty Convergence (2014)
Author(s): Leonard Lee, Haiyang Yang

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Money, Time, and the Stability of Consumer Preferences (2014)
Author(s): Leonard Lee, Michelle Lee, Marco Bertini, Gal Zauberman, Dan Ariely

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The Limits of Attraction (2014)
Author(s): Shane Frederick, Leonard Lee, Ernest Baskin

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When Shopper Marketing Backfires (2013)
Author(s): Leonard Lee, Ziv Carmon, Ravi Dhar, Ayelet Fishbach

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Music Elicits Holistic Category-Level Preferences Working Paper (2010)
Author(s): Leonard Lee, Manoj Thomas

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Affective Evaluations Are More Ordinal Working Paper (2010)
Author(s): Michel Tuan Pham, Olivier Toubia, Ali Faraji Rad, Leonard Lee

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The Fees: Savings Link, or Purchasing Fifty Pounds of Pasta Working paper (2007)
Author(s): Leonard Lee, Michael I. Norton

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Holistic versus Analytical Processing in Preference Transitivity Working Paper (2005)
Author(s): Leonard Lee, Lisa Son

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Forthcoming Articles

How Price Promotions Influence Postpurchase Consumption Experience over Time In Journal of Consumer Research (2013)
Author(s): Leonard Lee, Claire Tsai

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