As the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, Jeremy Kagan heads research and innovation out of the New York office, in addition to his client work with Heineken, Dice, EVE Online, and others. Jeremy manages custom and primary research efforts for clients, as well as working to incorporate innovative, measurable strategies into client planning to ensure the newest online marketing channels and techniques are incorporated into account planning. In addition, Jeremy develops resources and strategic positioning for promising emerging technologies to ensure a measurable impact on the bottom line for even the most cutting edge approaches to marketing.
Prior to Publicis Modem, Jeremy was a senior managing consultant with IBM Business Consulting Services (formerly PriceWaterhouse Coopers), working in the strategy & change practice for media and entertainment companies like Disney, Cox Communications and the New York Times Company. Kagan focused on competitive research and analysis, digital strategy, new market sizing and entry strategy, and component business modeling, and worked to help clients increase their efficiency and effectiveness.
Before joining IBM, Jeremy spent many years as an independent consultant to a variety of media and technology clients, from cable channels to e-mail technology companies. He is a Professor at Columbia University, where he teaches Marketing and the Internet at Columbia Business School, and has taught Interactive Business and Entrepreneurship courses in Metropolitan College's Media MBA program. Prior to this, Jeremy founded and grew EZCD.com, an Internet music company with a half million licensed songs, through three rounds of venture capital and $250k in sales.
Kagan currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly, which has produced hundreds of live music events, including working with the CMJ Music Marathon. He holds a patent in email technology, and has recently contributed to the book The Online Advertising Playbook from the Advertising Research Foundation. His production credits include a documentary in English and Spanish (filmed on location in Puerto Rico) with footage donated by the NFL.