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Jacob Goldenberg is a professor of Marketing at the School of Business Administration in the Hebrew University of Jerusalem, and a visiting professor in the Columbia business school and in IDC. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and the Racach Institute of Physics. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects. He has published papers in Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics and Science. He is the new editor in chief of the International Journal of Research in Marketing, and an academic trustee in the MSI. In addition, he is an author of two books by Cambridge University Press. His scientific work has been covered in the New York Times, the Wall Street Journal, Boston Globe, BBC news, Herald Tribune, The Economist, and Wired.

• Summer 2013
  Systematic Creativity in Business (EMBA)
  Systematic Creativity in Business (MBA)
  
• Summer 2012
  Systematic Creativity in Business (EMBA)
  
• Fall 2012
  Systematic Creativity in Business (MBA)
  
• Summer 2011
  Systematic Creativity in Business (EMBA)
  
• Fall 2011
  Systematic Creativity in Business (MBA)
  
• Summer 2010
  Systematic Creativity in Business (EMBA)
  
• Fall 2010
  Systematic Creativity in Business (MBA)
  
• Summer 2009
  Systematic Creativity in Business (EMBA)
  Systematic Creativity in Business (MBA)
  
• Fall 2009
  Systematic Creativity in Business (MBA)
  

Social Connectivity, Opinion Leadership, and Diffusion In The Connected Customer (2010)
Author(s): Donald Lehmann, Jacob Goldenberg, Sangman Han

Why Do They Lag and Why Should We Care? In Marketing Metaphors and Metamorphoses (2008)
Author(s): Jacob Goldenberg, Shaul Oreg

Extracting Product Comparisons from Discussion Boards In Proceedings of the 2007 IEEE International Conference on Data Mining (2007)
Author(s): Ronen Feldman, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle Ungar

Creativity in Advertising In Handbook of Advertising (2006)
Author(s): Jacob Goldenberg, David Mazursky

Surprise Regularity and Surprise-Regularity in Innovation and Creativity In Global Talent: An Anthology of Human Capital Strategies for Today's Borderless Enterprise (2006)
Author(s): Jacob Goldenberg, David Mazursky, Idan Yaron

Creativity in Negotiation In Creativity and Innovation in Organizational Teams (2005)
Author(s): Dina Nir, Jacob Goldenberg, Eyal Maoz

Invisible Forces: How Consumer Interaction Make the Difference In Marketing Mind Prints (2004)
Author(s): Jacob Goldenberg

Complex Yet Simple: Cellular Automata as an Enabling Technology in Marketing Strategy Research In Assessing Marketing Strategy Performance (2004)
Author(s): Jacob Goldenberg, Barak Libai, Eitan Muller

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration In Journal of Marketing Research (2012)
Author(s): Jacob Goldenberg, Gal Oestreicher-Singer, Shachar Reichman

Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data In Marketing Science (2012)
Author(s): Dover Yaniv, Jacob Goldenberg, Daniel Shapira

Mine Your Own Business: Market Structure Surveillance Through Text Mining In Marketing Science (2012)
Author(s): Ronen Feldman, Jacob Goldenberg, Oded Netzer

The Different Roles of Product Originality and Usefulness in Generating Word-of-Mouth In International Journal of Research in Marketing (2011)
Author(s): Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay

Structure and Freedom in Creativity: The Interplay between Externally Imposed Structure and Personal Cognitive Style In Journal of Organizational Behavior (2010)
Author(s): Jacob Goldenberg, Lilach Sagiv, Sharon Arieli, Ayalla Goldschmidt

The Evolving Social Network of Marketing Scholars In Marketing Science (2010)
Author(s): Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremerch

The Chilling Effects of Network Externalities In International Journal of Research in Marketing (2010)
Author(s): Jacob Goldenberg, Barak Libai, Eitan Muller

The Role of Hubs in the Adoption Processes In Journal of Marketing (2009)
Author(s): Jacob Goldenberg, Sangman Han, Donald Lehmann, Jae Weon Hong

Zooming In: Self-Emergence of Movements in New Product Growth In Marketing Science (2009)
Author(s): Jacob Goldenberg, Oded Lowengart, Daniel Shapira

When Deep Structures Surface: Design Structures That Can Repeatedly Surprise In Journal of Advertising (2008)
Author(s): Jacob Goldenberg, David Mazursky

The NPV of Bad News In International Journal of Research in Marketing (2007)
Author(s): Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller

Distributive Immunization of Networks Against Viruses Using the 'Honey-Pot' Architecture In Nature Physics (2005)
Author(s): Jacob Goldenberg, Yuval Shavitt, Eran Shir, Sorin Solomon

Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product Life Cycle In Israel Economic Review (2005)
Author(s): Jacob Goldenberg, Barak Libai, Eitan Muller, Renana Peres

Inevitably Reborn: The Reawakening of Extinct Innovations In Technological Forecasting and Social Change (2004)
Author(s): Jacob Goldenberg, Barak Libai, Yoram Louzoun, David Mazursky, Sorin Solomon

Cellular Automata Modeling of Resistance to Innovations: Effects and Solutions In Technological Forecasting and Social Change (2004)
Author(s): Jacob Goldenberg, Sarit Moldovan

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success In Marketing Science (2004)
Author(s): Tal Garber, Jacob Goldenberg, Barak Libai, Eitan Muller

Finding the Sweet Spot of Innovation In Harvard Business Review (2003)
Author(s): Jacob Goldenberg, Roni Horowitz, Amnon Levav, David Mazursky

The Risk at Being Unfair: World-Size Global Markets Lead to Economic Instability In Artificial Life (2003)
Author(s): Yoram Louzoun, Sorin Solomon, Jacob Goldenberg, David Mazursky

Riding the Saddle: How Cross-Market Communications Creates a Major Slump in Sales In Journal of Marketing (2002)
Author(s): Jacob Goldenberg, Barak Libai, Eitan Muller

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth In Marketing Letters (2001)
Author(s): Jacob Goldenberg, Barak Libai, Eitan Muller

The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success In Management Science (2001)
Author(s): Jacob Goldenberg, Donald Lehmann, David Mazursky

Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata In Academy of Marketing Science Review (2001)
Author(s): Jacob Goldenberg, Barak Libai, Eitan Muller

Scrutinizing Creativity—Response In Science (1999)
Author(s): Jacob Goldenberg, Dennis Hollenberg, David Mazursky, Sorin Solomon

Meme's the Word In Science (1999)
Author(s): Jacob Goldenberg, David Mazursky, Sorin Solomon

Creative Sparks In Science (1999)
Author(s): Jacob Goldenberg, David Mazursky, Sorin Solomon

Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach In Journal of Marketing Research (1999)
Author(s): Jacob Goldenberg, David Mazursky, Sorin Solomon

The Fundamental Templates of Quality Ads In Marketing Science (1999)
Author(s): Jacob Goldenberg, David Mazursky, Sorin Solomon

Cracking the Ad Code (2009)
Author(s): Jacob Goldenberg, Amnon Levav, David Mazursky, Sorin Solomon

Creativity Templates in New Products (2002)
Author(s): Jacob Goldenberg, David Mazursky

Why Didn't You Think of It? The Anatomy of Successful Products (1999)
Author(s): Jacob Goldenberg, David Mazursky, Sorin Solomon

A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models (2008)
Author(s): Olivier Toubia, Jacob Goldenberg, Rosanna Garcia

Innovation: The Case of the Fosbury Flop MSI Reports (2008)
Author(s): Jacob Goldenberg, Oded Lowengart, Shaul Oreg, Miki Bar-Eli

The Role of Expert versus Social Opinion Leaders in New Product Adoption MSI working paper, Report No. 06-004 (2006)
Author(s): Jacob Goldenberg, Donald Lehmann, Daniela Shidlovski, Michal Barak

What Drives Word of Mouth? The Role of Product Originality and Usefulness MSI working paper, Report No. 06-111 (2006)
Author(s): Sarit Moldovan, Jacob Goldenberg, Amitava Chattophadayay

The Primacy of the Idea Itself as a Predictor of New Product Success MSI Working Paper, Report No. 99–110 (1999)
Author(s): Jacob Goldenberg, Donald Lehmann, David Mazursky

Consumer Self-Control, Product Attributes and the Consumption of Virtue Products In International Journal of Research in Marketing (2012)
Author(s): Danit Ein-gar, Jacob Goldenberg, Lilach Sagiv