David Rogers

Executive Director, BRITE

Center on Global Brand Leadership

Faculty Member

Executive Education

MS, Columbia University, 2006; BA, University of Michigan, 1992

Joined CBS in 1999

David Rogers

2M3 Uris




Teaching and research interest

David Rogers is the Executive Director of BRITE at Columbia Business School and the faculty director of the school's Executive Education program on Digital Marketing Strategy. He is the founder and host of the Center on Global Brand Leadership's acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands. (www.BRITEconference.com)

Rogers is a widely recognized leader on digital strategy and brands, known for his unique insights into customer networks. His latest book is The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age, published in 2011 by Yale University Press. He is the co-author, with Bernd Schmitt, of There's No Business That's Not Show Business: Marketing in an Experience Culture and co-editor of The Handbook on Brand and Experience Management.

Rogers speaks at conferences worldwide on the ways that digital trends are transforming business strategy. He received the award for Brand Leadership at the 2009 World Brand Congress. He writes regularly for BNET and has appeared on CNN, CNBC, Marketplace, Reuters, MSN Money, and Channel NewsAsia. David has advised and consulted on marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit, and media industries.

David is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.

Courses taught


SAP: Building a Leading Technology Brand: Fall 2009
Author(s): Bernd H. Schmitt, David Rogers

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Handbook on Brand and Experience Management (2009)
Author(s): Bernd Schmitt, David Rogers

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There's No Business That's Not Show Business: Marketing in an Experience Culture (2003)
Author(s): Bernd Schmitt, David Rogers, Karen Vrotsos

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