Detail

Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization. He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001. Hulbert has published more than 70 articles and books on planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England and Iran. (See research.)

Brand Custodianship: A New Primer for Senior Managers In European Management Journal (2001)
Author(s): Noel Capon, Pierre Berthon, James Hulbert, Leyland Pitt

Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms In Journal of Strategic Marketing (1994)
Author(s): Noel Capon, D. Lei, Noel Capon, John Farley, James Hulbert

Strategic Planning and Financial Performance: More Evidence In Journal of Management Studies (1994)
Author(s): Noel Capon, John Farley, James Hulbert

Profiles of Product Innovators Among Large U.S. Manufacturers In Management Science (1992)
Author(s): Noel Capon, John Farley, Donald Lehmann, James Hulbert

In Search of Excellence Ten Years Later: Strategy and Organization Do Matter In Management Decision (1991)
Author(s): Noel Capon, John Farley, James Hulbert, D. Lei

Corporate Diversity and Economic Performance: The Impact of Market Specialization In Strategic Management Journal (1988)
Author(s): Noel Capon, John Farley, James Hulbert, Elizabeth Cooper-Martin

A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations In Journal of International Business Studies (1987)
Author(s): Noel Capon, Chris Christodolou, John Farley, James Hulbert

The Integration of Forecasting and Strategic Planning In International Journal of Forecasting (1985)
Author(s): Noel Capon, James Hulbert

A Comparison of Corporate Planning Practice in American and Australian Manufacturing Companies In Journal of International Business Studies (1984)
Author(s): Noel Capon, Chris Christodolou, John Farley, James Hulbert

International Diffusion of Corporate and Strategic Planning Practices In Columbia Journal of World Business (1980)
Author(s): Noel Capon, John Farley, James Hulbert

Decision Systems Analysis in Industrial Marketing In Industrial Marketing Management (1975)
Author(s): Noel Capon, James Hulbert

Pricing and Forecasting in an Oligopoly Firm In Journal of Management Studies (1975)
Author(s): Noel Capon, John Farley, James Hulbert

The Sleeper Effect: An Awakening In Public Opinion Quarterly (1973)
Author(s): Noel Capon, James Hulbert

Interpersonal Communication in Marketing: An Overview In Journal of Marketing Research (1972)
Author(s): James Hulbert, Noel Capon

Industrial Purchasing Behavior: A Reappraisal In Journal of Business Administration (1972)
Author(s): Noel Capon, Morris Holbrook, James Hulbert

Industrial Purchasing Behavior: Some Final Comments In Journal of Business Administration (1972)
Author(s): Noel Capon, Morris Holbrook, James Hulbert

Managing Marketing in the 21st Century (2010)
Author(s): Noel Capon, James Hulbert

Managing Marketing in the 21st Century (2009)
Author(s): Noel Capon, James Hulbert

Managing Marketing in the 21st Century (2007)
Author(s): Noel Capon, James Hulbert

Marketing Management in the 21st Century (2003)
Author(s): Noel Capon, James Hulbert, W. Burgers

Total Integrated Marketing: Breaking the Bounds of the Function (2003)
Author(s): James Hulbert, Noel Capon, Nigel Piercy

Marketing Management in the 21st Century (2001)
Author(s): Noel Capon, James Hulbert

Corporate Strategic Planning (1988)
Author(s): Noel Capon, John Farley, James Hulbert