James Hulbert

R. C. Kopf Professor Emeritus of International Marketing

Faculty Emeriti

BSc, University of London, 1964; MBA, Oklahoma State, 1966; PhD, Washington University, 1970

Joined CBS in 1969

James Hulbert

Office
Cub. 5M Uris

Phone
212-854-7173

E-mail
jmh10@columbia.edu

Fax

Teaching and research interest

Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization. He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001. Hulbert has published more than 70 articles and books on planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England and Iran. (See research.)

Courses taught

Journal articles

Brand Custodianship: A New Primer for Senior Managers In European Management Journal (2001)
Author(s): Noel Capon, Pierre Berthon, James Hulbert, Leyland Pitt

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Corporate Diversification, Strategic Planning, and Performance in Large Multiproduct Firms In Journal of Strategic Marketing (1994)
Author(s): Noel Capon, D. Lei, Noel Capon, John Farley, James Hulbert

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Strategic Planning and Financial Performance: More Evidence In Journal of Management Studies (1994)
Author(s): Noel Capon, John Farley, James Hulbert

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Profiles of Product Innovators Among Large U.S. Manufacturers In Management Science (1992)
Author(s): Noel Capon, John Farley, Donald Lehmann, James Hulbert

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In Search of Excellence Ten Years Later: Strategy and Organization Do Matter In Management Decision (1991)
Author(s): Noel Capon, John Farley, James Hulbert, D. Lei

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Corporate Diversity and Economic Performance: The Impact of Market Specialization In Strategic Management Journal (1988)
Author(s): Noel Capon, John Farley, James Hulbert, Elizabeth Cooper-Martin

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A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations In Journal of International Business Studies (1987)
Author(s): Noel Capon, Chris Christodolou, John Farley, James Hulbert

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The Integration of Forecasting and Strategic Planning In International Journal of Forecasting (1985)
Author(s): Noel Capon, James Hulbert

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A Comparison of Corporate Planning Practice in American and Australian Manufacturing Companies In Journal of International Business Studies (1984)
Author(s): Noel Capon, Chris Christodolou, John Farley, James Hulbert

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International Diffusion of Corporate and Strategic Planning Practices In Columbia Journal of World Business (1980)
Author(s): Noel Capon, John Farley, James Hulbert

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Decision Systems Analysis in Industrial Marketing In Industrial Marketing Management (1975)
Author(s): Noel Capon, James Hulbert

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Pricing and Forecasting in an Oligopoly Firm In Journal of Management Studies (1975)
Author(s): Noel Capon, John Farley, James Hulbert

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The Sleeper Effect: An Awakening In Public Opinion Quarterly (1973)
Author(s): Noel Capon, James Hulbert

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Interpersonal Communication in Marketing: An Overview In Journal of Marketing Research (1972)
Author(s): James Hulbert, Noel Capon

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Industrial Purchasing Behavior: A Reappraisal In Journal of Business Administration (1972)
Author(s): Noel Capon, Morris Holbrook, James Hulbert

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Industrial Purchasing Behavior: Some Final Comments In Journal of Business Administration (1972)
Author(s): Noel Capon, Morris Holbrook, James Hulbert

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Books

Managing Marketing in the 21st Century (2010)
Author(s): Noel Capon, James Hulbert

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Managing Marketing in the 21st Century (2009)
Author(s): Noel Capon, James Hulbert

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Managing Marketing in the 21st Century (2007)
Author(s): Noel Capon, James Hulbert

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Marketing Management in the 21st Century (2003)
Author(s): Noel Capon, James Hulbert, W. Burgers

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Total Integrated Marketing: Breaking the Bounds of the Function (2003)
Author(s): James Hulbert, Noel Capon, Nigel Piercy

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Marketing Management in the 21st Century (2001)
Author(s): Noel Capon, James Hulbert

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Corporate Strategic Planning (1988)
Author(s): Noel Capon, John Farley, James Hulbert

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