Detail

Professor Levav's research interests center primarily on judgment and decision making, including preference prediction, probability judgment, affect, subjective well-being and context dependent preferences. Professor Levav teaches the core marketing course.

• Fall 2009
  Marketing Strategy
  
• Spring 2009
  Marketing Strategy
  
• Fall 2008
  Marketing Strategy
  
• Fall 2007
  Marketing Strategy
  
• Fall 2006
  MARKETING STRATEGY
  

The Mind and the Body: Subjective Well-Being in an Objective World In Do Emotions Help or Hurt Decision Making? (2007) Coauthor(s): Jonathan Levav

Emotional Accounting: How Feelings About Money Influence Consumer Choice In Journal of Marketing Research (2009) Coauthor(s): Jonathan Levav, A. Peter McGraw

Seeking Freedom Through Variety In Journal of Consumer Research (2009) Coauthor(s): Jonathan Levav, Rui Zhu

Choice Construction versus Preference Construction: The Instability of Preferences Learned in Context In Journal of Marketing Research (2008) Coauthor(s): Jonathan Levav, On Amir

When Questions Change Behavior: The Role of Ease of Representation In Psychological Science (2006) Coauthor(s): Jonathan Levav, Gavan Fitzsimons

Partition-Edit-Count: Naive Extensional Reasoning in Judgment of Conditional Probability In Journal of Experimental Psychology: General (2004) Coauthor(s): Craig Fox, Jonathan Levav

Sequential Variety-Seeking in Group Settings: Taking the Road Less Traveled and Less Enjoyed In Journal of Consumer Research (2000) Coauthor(s): Dan Ariely, Jonathan Levav

Familiarity Bias and Belief Reversal in Relative Likelihood Judgment In Organizational Behavior and Human Decision Processes (2000) Coauthor(s): Craig Fox, Jonathan Levav

Why Don't We Learn to Accurately Forecast Our Feelings?: How Misremembering Our Predictions Blinds Us to Our Past Forecasting Errors In Working paper (2009) Coauthor(s): Tom Meyvis, Rebecca Ratner, Jonathan Levav

Order in Product Customization Decisions: Evidence from Field Experiments In Working paper (2007) Coauthor(s): Jonathan Levav, Mark Heitmann, Andreas Herrmann, Sheena Iyengar

Too Much Fit? How Regulatory Fit Can Turn Us Into Buridan's Asses In Working paper (2006) Coauthor(s): Jonathan Levav, Ran Kivetz, Cecile K. Cho

Physical Contact and Financial Risk-Taking In Psychological Science (2010) Coauthor(s): Jonathan Levav, Jennifer Argo

1995 Feels So Close Yet So Far: The Effect of Event Markers on the Subjective Feelings of Elapsed Time In Psychological Science (2009) Coauthor(s): Gal Zauberman, Jonathan Levav, Kristin Diehl, Rajesh Bhargave