Detail

Professor Levav's research interests center primarily on judgment and decision making, including preference prediction, probability judgment, affect, subjective well-being and context dependent preferences. Professor Levav teaches the core marketing course.

• Fall 2011
  Marketing Strategy (EMBA)
  
• Spring 2011
  Marketing Strategy (EMBA)
  
• Summer 2011
  Marketing Strategy (EMBA)
  Marketing Strategy (EMBA)
  
• Fall 2010
  Marketing Strategy (MBA)
  Marketing Strategy (EMBA)
  
• Spring 2010
  Marketing Strategy (EMBA)
  
• Fall 2009
  Marketing Strategy (EMBA)
  
• Spring 2009
  Marketing Strategy (EMBA)
  
• Fall 2008
  Marketing Strategy (MBA)
  

The Mind and the Body: Subjective Well-Being in an Objective World In Do Emotions Help or Hurt Decision Making? (2007) Coauthor(s): Jonathan Levav

Motivational Compatibility and Choice Conflict In Journal of Consumer Research (2010) Coauthor(s): Jonathan Levav, Ran Kivetz, Cecile K. Cho

Order in Product Customization Decisions: Evidence from Field Experiments In Journal of Political Economy (2010) Coauthor(s): Jonathan Levav, Mark Heitmann, Andreas Herrmann, Sheena Iyengar

Physical Contact and Financial Risk-Taking In Psychological Science (2010) Coauthor(s): Jonathan Levav, Jennifer Argo

1995 Feels So Close Yet So Far: The Effect of Event Markers on the Subjective Feelings of Elapsed Time In Psychological Science (2010) Coauthor(s): Gal Zauberman, Jonathan Levav, Kristin Diehl, Rajesh Bhargave

Why Don't We Learn to Accurately Forecast Our Feelings? How Misremembering Our Predictions Blinds Us to Our Past Forecasting Errors In Journal of Experimental Psychology: General (2010) Coauthor(s): Tom Meyvis, Rebecca Ratner, Jonathan Levav

Emotional Accounting: How Feelings About Money Influence Consumer Choice In Journal of Marketing Research (2009) Coauthor(s): Jonathan Levav, A. Peter McGraw

Seeking Freedom Through Variety In Journal of Consumer Research (2009) Coauthor(s): Jonathan Levav, Rui Zhu

Choice Construction versus Preference Construction: The Instability of Preferences Learned in Context In Journal of Marketing Research (2008) Coauthor(s): Jonathan Levav, On Amir

When Questions Change Behavior: The Role of Ease of Representation In Psychological Science (2006) Coauthor(s): Jonathan Levav, Gavan Fitzsimons

Partition-Edit-Count: Naive Extensional Reasoning in Judgment of Conditional Probability In Journal of Experimental Psychology: General (2004) Coauthor(s): Craig Fox, Jonathan Levav

Sequential Variety-Seeking in Group Settings: Taking the Road Less Traveled and Less Enjoyed In Journal of Consumer Research (2000) Coauthor(s): Dan Ariely, Jonathan Levav

Familiarity Bias and Belief Reversal in Relative Likelihood Judgment In Organizational Behavior and Human Decision Processes (2000) Coauthor(s): Craig Fox, Jonathan Levav

The effect of decision sequence on consumer search In Working Paper (2010) Coauthor(s): Jonathan Levav, C. Lin