Detail

Professor Schmitt researches, teaches, and advises corporations on creative strategy, branding, and customer experience management. Schmitt's books include Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 15 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses including Consumer Behavior and Advertising, as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, and Singapore. Schmitt's research focuses on experiential marketing, brand management and international business.

• Fall 2009
  Managing Brands, Identity & Experience
  
Managing Brands, Identity & Experiences

• Fall 2008
  Managing Brands, Identity & Experiences
  
Market Innovation

• Spring 2008
  Managing Brands, Identity & Experience
  
• Fall 2007
  Managing Brands, Identity & Experience
  
Managing Brands, Identity & Experiences

• Spring 2007
  Managing Brands, Identity & Experience
  
• Fall 2006
  Managing Brands
  

Linguistic Effects on Consumer Behavior in International Marketing Research In Handbook of Research in International Marketing (2003) Coauthor(s): Shi Zhang, Bernd Schmitt, Hillary Haley

Activating Sound and Meaning in Brand Name Evaluations: The Role of Language Proficiency in Bilinguals' Differential Processing In Journal of Consumer Research (2004) Coauthor(s): Shi Zhang, Bernd Schmitt

Handbook on Brand and Experience Management In (2009) Coauthor(s): Bernd Schmitt

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind In (2007) Coauthor(s): Bernd Schmitt

There's No Business That's Not Show Business: Marketing in an Experience Culture In (2004) Coauthor(s): Bernd Schmitt

Customer Experience Management: A Revolutionary Approach to Connecting With Your Customers In (2003) Coauthor(s): Bernd Schmitt

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands In (1999) Coauthor(s): Bernd Schmitt

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image In (1997) Coauthor(s): Bernd Schmitt, Alex Simonson