Detail

Professor Kivetz’s research examines consumer and managerial decision making, the psychology of effort and reward (and its application to loyalty programs and other incentive systems), reverse self-control ("hyperopia"), and marketing high technology. Kivetz teaches courses on marketing high technology and entrepreneurship in the day and executive MBA programs and a Ph.D. course on bridging decision research with marketing science. His research has won awards and has been published in the leading marketing journals. He serves on the editorial boards of the Journal of Marketing Research and the Journal of Consumer Research and as a reviewer for premier decision-making and management-science journals. (See CV)

• 2005, Ferber Best Paper Award
  Ran Kivetz, Promotion Reactance: The Role of Effort-Reward Congruity, Journal of Consumer Research, 31 (4), March, 2005, 725-736.
• 2005, William F. O’Dell Award Finalist
  Kivetz, Ran and Itamar Simonson (2000), The Effects of Incomplete Information on Consumer Choice, Journal of Marketing Research, 37 (4), 427-448.
• 2005, JMR Paul E. Green Award Finalist
  Kivetz, Ran, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
• 2005, JCR Best Article Award Finalist
  Kivetz, Ran and Itamar Simonson (2002), Self Control for the Righteous: Toward A Theory of Pre-Commitment to Indulgence, Journal of Consumer Research, 29 (2), (September), 199-217.
• 2003–04, JCR Outstanding Reviewer Award
  Journal of Consumer Research
• 2003, Young Scholars Program
  Marketing Science Institute
• 2006 SCP Early Contribution Award
  Society of Consumer Psychology 2006 Early Contribution Award.
• 2009, William F. O'Dell Award Finalist
  Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

• Fall 2009
  Marketing Strategy
  
• Spring 2009
  High-technology Entrepreneurship (Master Class)
  
Marketing of a Nation: Israel (Master Class)

• Spring 2008
  (PhD) Bridging Behavioral Decision Research & Marketing Science
  
High Technology Entrepreneurship
High-technology Entrepreneurship (Master Class)

• Spring 2007
  High-Tech Marketing & Entrepreneurship
  
• Fall 2005
  (PHD) CONSMR BEHVR I
  
• Spring 2005
  (PHD) BRDGNG BEHAVRL RESR
  

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior In Journal of Marketing Research (2008) Coauthor(s): Anat Keinan, Ran Kivetz

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008) Coauthor(s): Ran Kivetz, Oded Netzer, Rom Schrift

On Decision Making Without Likelihood Judgment In Organizational Behavior and Human Decision Processes (2006) Coauthor(s): Ran Kivetz, Yuval Rottenstreich

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention In Journal of Marketing Research (2006) Coauthor(s): Ran Kivetz, Oleg Urminsky, Yuhuang Zheng

Promotion Reactance: The Role of Effort-Reward Congruity In Journal of Consumer Research (2005) Coauthor(s): Ran Kivetz

Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs In Journal of Marketing Research (2003) Coauthor(s): Ran Kivetz, Itamar Simonson

The Effects of Effort and Intrinsic Motivation on Risky Choice In Marketing Science (2003) Coauthor(s): Ran Kivetz

Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence In Journal of Consumer Research (2002) Coauthor(s): Ran Kivetz, Itamar Simonson

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards In Journal of Marketing Research (2002) Coauthor(s): Ran Kivetz, Itamar Simonson

The Effects of Incomplete Information on Consumer Choice In Journal of Marketing Research (2000) Coauthor(s): Ran Kivetz, Itamar Simonson

Advances in Research on Mental Accounting and Reason-Based Choice In Marketing Letters (1999) Coauthor(s): Ran Kivetz

Too Much Fit? How Regulatory Fit Can Turn Us Into Buridan's Asses In Working paper (2006) Coauthor(s): Jonathan Levav, Ran Kivetz, Cecile K. Cho

Reconciling Mood Congruency and Mood Regulation: The Role of Psychological Distance In Journal of Personality and Social Psychology (2006) Coauthor(s): Ran Kivetz, Yifat Kivetz