Ran Kivetz

Philip H. Geier, Jr. Professor of Marketing

Marketing

BA, Tel Aviv University, 1995; MA, PhD, Stanford, 2000

Joined CBS in 2000

Download Curriculum Vitae (PDF)

Ran Kivetz

Office
503 Uris

Phone
212-854-4555

E-mail
rk566@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Kivetz’s research examines consumer and managerial decision making, the psychology of effort and reward (and its application to loyalty programs and other incentive systems), reverse self-control ("hyperopia"), and marketing high technology. Kivetz teaches courses on marketing high technology and entrepreneurship in the day and executive MBA programs and a Ph.D. course on bridging decision research with marketing science. His research has won awards and has been published in the leading marketing journals. He serves on the editorial boards of the Journal of Marketing Research and the Journal of Consumer Research and as a reviewer for premier decision-making and management-science journals. (See CV)

Honors and awards

  • 2005, Ferber Best Paper Award
    Ran Kivetz, Promotion Reactance: The Role of Effort-Reward Congruity, Journal of Consumer Research, 31 (4), March, 2005, 725-736.
  • 2005, William F. O’Dell Award Finalist
    Kivetz, Ran and Itamar Simonson (2000), The Effects of Incomplete Information on Consumer Choice, Journal of Marketing Research, 37 (4), 427-448.
  • 2005, JMR Paul E. Green Award Finalist
    Kivetz, Ran, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
  • 2005, JCR Best Article Award Finalist
    Kivetz, Ran and Itamar Simonson (2002), Self Control for the Righteous: Toward A Theory of Pre-Commitment to Indulgence, Journal of Consumer Research, 29 (2), (September), 199-217.
  • 2003–04, JCR Outstanding Reviewer Award
    Journal of Consumer Research
  • 2003, Young Scholars Program
    Marketing Science Institute
  • 2006 SCP Early Contribution Award
    Society of Consumer Psychology 2006 Early Contribution Award.
  • 2009, William F. O'Dell Award Finalist
    Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257
  • Winner of the 2010 Best Competitive Paper Award
    Winner of the 2010 Best Competitive Paper Award granted by the Society of Consumer Psychology
  • 2007 Early Contribution Award from Society of Consumer Psychology
    2007 Early Contribution Award from Society of Consumer Psychology
  • Finalist, 2007 William O'Dell Award
    Finalist, 2007 William O'Dell Award for the Journal of Marketing Research article published in 2002 that "made the most significant long-term contribution to marketing theory, methodology, and/or practice."
  • Finalist, 2007 Paul Green Award
    Finalist, 2007 Paul Green Award for the Journal of Marketing Research article published in 2004 that "demonstrated the most potential to contribute significantly to the practice of marketing research and research in marketing.'
  • Winner of the 2005 Columbia Business School Dean's Award for Innovation in the Curriculum
    Winner of the 2005 Columbia Business School Dean's Award for Innovation in the Curriculum
  • outstanding Reviewer Award, Journal of Consumer Research, 2003-2004
    outstanding Reviewer Award, Journal of Consumer Research, 2003-2004

Chapters

Demand Effects in Likelihood of Confusion Surveys In Trademark and Deceptive Advertising Surveys: Law, Science, and Design (2012)
Author(s): Ran Kivetz

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Farsightedness In International Encyclopedia of the Social Sciences (2007)
Author(s): Ran Kivetz

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Journal articles

Beating the Market: The Allure of Unintended Value In Journal of Marketing Research (2013)
Author(s): Aner Sela, Itamar Simonson, Ran Kivetz

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Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness In Journal of Consumer Research (2012)
Author(s): Andrew Gershoff, Ran Kivetz, Anat Keinan

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Complicating Choice In Journal of Marketing Research (2011)
Author(s): Rom Schrift, Oded Netzer, Ran Kivetz

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Productivity Orientation and the Consumption of Collectable Experiences In Journal of Consumer Research (2011)
Author(s): Anat Keinan, Ran Kivetz

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Scope Insensitivity and the "Mere Token" Effect In Journal of Marketing Research (2011)
Author(s): Oleg Urminsky, Ran Kivetz

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Motivational Compatibility and Choice Conflict In Journal of Consumer Research (2010)
Author(s): Ran Kivetz, Cecile K. Cho

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Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior In Journal of Marketing Research (2008)
Author(s): Anat Keinan, Ran Kivetz

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The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008)
Author(s): Ran Kivetz, Oded Netzer, Rom Schrift

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Determinants of Justification and Self-Control In Journal of Experimental Psychology: General (2006)
Author(s): Ran Kivetz, Yuhuang Zheng

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On Decision Making Without Likelihood Judgment In Organizational Behavior and Human Decision Processes (2006)
Author(s): Ran Kivetz, Yuval Rottenstreich

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Repenting Hyperopia: An Analysis of Self-Control Regrets In Journal of Consumer Research (2006)
Author(s): Ran Kivetz, Anat Keinan

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The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention In Journal of Marketing Research (2006)
Author(s): Ran Kivetz, Oleg Urminsky, Yuhuang Zheng

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Promotion Reactance: The Role of Effort-Reward Congruity In Journal of Consumer Research (2005)
Author(s): Ran Kivetz

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Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004)
Author(s): Ran Kivetz, Oded Netzer, V. Srinivasan

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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004)
Author(s): Ran Kivetz, Oded Netzer, V. Srinivasan

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The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs In Journal of Marketing Research (2003)
Author(s): Ran Kivetz, Itamar Simonson

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The Effects of Effort and Intrinsic Motivation on Risky Choice In Marketing Science (2003)
Author(s): Ran Kivetz

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Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence In Journal of Consumer Research (2002)
Author(s): Ran Kivetz, Itamar Simonson

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Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards In Journal of Marketing Research (2002)
Author(s): Ran Kivetz, Itamar Simonson

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The Effects of Incomplete Information on Consumer Choice In Journal of Marketing Research (2000)
Author(s): Ran Kivetz, Itamar Simonson

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Advances in Research on Mental Accounting and Reason-Based Choice In Marketing Letters (1999)
Author(s): Ran Kivetz

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CaseWorks

Virgin America: Spinning Customer Satisfaction into Gold: Fall 2013
Author(s): Ran Kitvetz

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WebCollage: Penetrating New Markets: Summer 2011
Author(s): Ran Kivetz, Oleg Urminsky

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Working Papers

Functional Alibi Working Paper (2011)
Author(s): Anat Keinan, Ran Kivetz, Oded Netzer

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Reconciling Mood Congruency and Mood Regulation: The Role of Psychological Distance (2006)
Author(s): Ran Kivetz, Yifat Kivetz

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