Detail

Rajeev Kohli is a professor in the Graduate School of Business at Columbia University. He has a doctoral degree in Applied Economics and Decision Sciences from the University of Pennsylvania; an MBA from Northern Illinois University; and a bachelor's degree in Electrical Engineering from BITS, Pilani, India. His research interests are in models of consumer preference and choice, techniques for new product development, Internet technology and personalization, analysis of algorithms, and combinatorial optimization. He has published articles on these subjects in leading journals in marketing, management science, operations research, mathematical psychology, computer science, and discrete mathematics. He teaches courses on new product development and marketing models to MBA, executive MBA, and doctoral students. He also teaches executive programs on innovation, creativity, and new product development in the United States, Asia, and Europe.

• Fall 2009
  Global Immersion Program: Opportunities in Infrastructure in India
  
International Seminar India

• Spring 2009
  International Seminar India
  
New Product Development

• Fall 2008
  Global Immersion: Innovation in India
  
• Spring 2008
  Integrated Product Development
  
New Product Development
New Product Development (Master Class)

• Summer 2008
  Innovation & Design
  
• Fall 2007
  (PhD) Optimization Methods in Marketing
  
• Spring 2007
  (PhD) Empirical Models I
  
DOCTORAL SEMINAR-MARKET

Probabilistic Greedy Algorithms for Satisfiability Problems In Handbook of Approximation Algorithms and Metaheuristics (2007) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti

The Capacitated Max k-Cut Problem In Mathematical Programming (A) (2008) Coauthor(s): Daya Gaur, Ramesh Krishnamurti, Rajeev Kohli

A Conjoint Approach to Multi-Part Pricing In Journal of Marketing Research (2008) Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli

Inferring latent class lexicographic rules from choice data In Journal of Mathematical Psychology (2008) Coauthor(s): Kamel Jedidi, Rajeev Kohli

Representation and Inference of Lexicographic Preference Models and Their Variants In Marketing Science (2007) Coauthor(s): Rajeev Kohli

Some Empirical Regularities in Market Shares In Management Science (2006) Coauthor(s): Rajeev Kohli, Raaj Sah

Subset-Conjunctive Rules for Breast Cancer Diagnosis In Discrete Applied Mathematics (2006) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Kamel Jedidi

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers In Journal of Marketing Research (2005) Coauthor(s): Rajeev Kohli

Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers In Journal of Marketing Research (2005) Coauthor(s): Kamel Jedidi, Rajeev Kohli

Probabilistic Subset Conjunction In Psychometrika (2005) Coauthor(s): Rajeev Kohli, Kamel Jedidi

Average Performance of Greedy Heuristics for the Integer Knapsack Problem In European Journal of Operational Research (2004) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Prakash Mirchandani

Why Parrondo's Paradox Is Irrelevant for Utility Theory, Stock Buying, and the Emergence of Life In Complexity (2003) Coauthor(s): Raghuram Iyengar, Rajeev Kohli

Internet Recommendation Systems In Journal of Marketing Research (2000) Coauthor(s): Asim Ansari, Skander Essegaier, Rajeev Kohli

Extent and Impact of Incubation Time in New Product Diffusion In Journal of Product Innovation Management (1999) Coauthor(s): Rajeev Kohli, Donald Lehmann, Jae H. Pae, Jae H. Pae

Lexicographic Systems In Complexity (1999) Coauthor(s): Rajeev Kohli

Consideration Sets in Conjoint Analysis In Journal of Marketing Research (1996) Coauthor(s): Kamel Jedidi, Rajeev Kohli, Wayne DeSarbo

Capacitated Location Problems on a Line In Transportation Science (1996) Coauthor(s): Prakash Mirchandani, Rajeev Kohli, Arie Tamir

Joint Performance of Greedy Heuristics for the Integer Knapsack Problem In Discrete Applied Mathematics (1995) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti

Coordinating Buyer-Seller Transactions Across Multiple Products In Management Science (1994) Coauthor(s): Rajeev Kohli, Heungsoo Park

The Minimum Satisfiability Problem In SIAM Journal on Discrete Mathematics (1994) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Prakash Mirchandani

A Total-Value Greedy Heuristic for the Integer Knapsack Problem In Operations Research Letters (1992) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti

A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis In Journal of Marketing Research (1991) Coauthor(s): Rajeev Kohli, Vijay Mahajan

Heuristics for Product Line Design Using Conjoint Analysis In Management Science (1990) Coauthor(s): Rajeev Kohli, Ramamirtham Sukumar

Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues In Marketing Science (1990) Coauthor(s): Rajeev Kohli

Average Performance of Heuristics for Satisfiability In SIAM Journal on Discrete Mathematics (1989) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti

A Cooperative Game-Theory Model for Quantity Discounts In Management Science (1989) Coauthor(s): Rajeev Kohli, Heungsoo Park

Optimal Product Design Using Conjoint Analysis: Computational Complexity and Algorithms In European Journal of Operational Research (1989) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti

Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Validation In Journal of Marketing Research (1988) Coauthor(s): Rajeev Kohli

Assessing Interaction Effects in Latin Square-Type Designs In International Journal of Research in Marketing (1988) Coauthor(s): Rajeev Kohli

A Heuristic Approach to Product Design In Management Science (1987) Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti

Package Sizes for the Bottom of the Pyramid In Working Paper (2007) Coauthor(s): Rajeev Kohli, Oded Koenigsberg, Ricardo Montoya

Integrating Conjoint Analysis and Engineering Design In Working Paper (2006) Coauthor(s): Rajeev Kohli, Hitendra Wadhwa, Jim Christian

Some Patterns of Market Shares of Brands Within and Across Product Categories In (2004) Coauthor(s): Rajeev Kohli, Raaj Sah

Confounding in Logistic Regression In Working Paper (2003) Coauthor(s): Rajeev Kohli, Kamel Jedidi

Package Size Decisions In Management Science (2010) Coauthor(s): Oded Koenigsberg, Rajeev Kohli, Ricardo Montoya

The Minimum Violation Problem in Commercial Scheduling In Operations Research (2008) Coauthor(s): Ramesh Krishnamurti, Daya Gaur, Rajeev Kohli