Kamel Jedidi

John A. Howard Professor of Business

Marketing

BS, Faculte des Sciences Economiques de Tunis, 1982; MA (Statistics), Wharton, 1986; PhD, 1988

Joined CBS in 1987

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Kamel Jedidi

Office
518 Uris

Phone
212-854-3479

E-mail
kj7@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Jedidi has taught New Product Development, Marketing Research, Managing Marketing Programs, and Applied Multivariate Statistics. He has extensively published in leading marketing, statistics, and psychometric journals, the most recent of which have appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research in Marketing, and Psychometrika. His substantive research interests include pricing, new product development, and market segmentation. His methodological interests lie in structural equation modeling and Bayesian and finite-mixture models. His research on the long-term impact of advertising and promotions won the 2000 Marketing Science Institute Best Paper Award and also won the 1998 Best Paper Award of the International Journal of Research in Marketing. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science. Professor Jedidi has conducted seminars at several business conferences and universities. He has also spoken at and consulted with several multinational companies.

Chapters

Dynamic Marketing Mix Allocation for Long-Term Profitability In Festschrift to Honor John D. C. Little (2010)
Author(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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Journal articles

Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets In International Journal of Research in Marketing (2013)
Author(s): Lia Zarantonello, Kamel Jedidi, Bernd Schmitt

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A Conjoint Model of Quantity Discounts In Marketing Science (2012)
Author(s): Raghuram Iyengar, Kamel Jedidi

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The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services In Marketing Science (2012)
Author(s): Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter Danaher

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Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability In Marketing Science (2010)
Author(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation In Journal of Marketing Research (2009)
Author(s): Madiha Ferjani, Kamel Jedidi, Sharan Jagpal

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A Conjoint Approach to Multi-Part Pricing In Journal of Marketing Research (2008)
Author(s): Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli

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Inferring latent class lexicographic rules from choice data In Journal of Mathematical Psychology (2008)
Author(s): Kamel Jedidi, Rajeev Kohli

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Representation and Inference of Lexicographic Preference Models and Their Variants In Marketing Science (2007)
Author(s): Kamel Jedidi, Rajeev Kohli

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Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach In Quantitative Marketing and Economics (2006)
Author(s): Mohamed Lachaab, Asim Ansari, Kamel Jedidi, Abdelwahed Trabelsi

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Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite Mixture Structural Equation Methodology In Management Science (2006)
Author(s): Kamel Jedidi, Wayne DeSarbo, Anthony Di Benedetto, Michael Song

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MCT: A Multibrand Concept Testing Methodology for New Product Strategy In Journal of Product Innovation Management (2006)
Author(s): Kamel Jedidi, Sharan Jagpal, Jamil Maqbul

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Subset-Conjunctive Rules for Breast Cancer Diagnosis In Discrete Applied Mathematics (2006)
Author(s): Rajeev Kohli, Ramesh Krishnamurti, Kamel Jedidi

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Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers In Journal of Marketing Research (2005)
Author(s): Kamel Jedidi, Rajeev Kohli

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Probabilistic Conjunctive and Disjunctive Strategies In Psychometrika (2005)
Author(s): Rajeev Kohli, Kamel Jedidi

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Probabilistic Subset Conjunction In Psychometrika (2005)
Author(s): Rajeev Kohli, Kamel Jedidi

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Measuring Heterogenous Reservation Prices for Product Bundles In Marketing Science (2003)
Author(s): Kamel Jedidi, Sharan Jagpal, Puneet Manchanda

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Augmenting Conjoint Analysis to Estimate Consumer Reservation Price In Management Science (2002)
Author(s): Kamel Jedidi, Z. Zhang

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Heterogeneous Factor Analysis Models: A Bayesian Approach In Psychometrika (2002)
Author(s): Asim Ansari, Kamel Jedidi, Laurette Dube

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An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population In Strategic Management Journal (2001)
Author(s): Kamel Jedidi, Wayne DeSarbo, Indrajit Sinha

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Customer Value Analysis in a Heterogeneous Market In Strategic Management Journal (2001)
Author(s): Wayne DeSarbo, Kamel Jedidi, Indrajit Sinha

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A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models In Marketing Science (2000)
Author(s): Asim Ansari, Kamel Jedidi, Sharan Jagpal

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Bayesian Factor Analysis for Multilevel Binary Observations In Psychometrika (2000)
Author(s): Asim Ansari, Kamel Jedidi

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Managing Advertising and Promotion for Long-Run Profitability In Marketing Science (1999)
Author(s): Kamel Jedidi, Carl Mela, Sunil Gupta

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Assessing Long-Term Promotional Influences on Market Structure In International Journal of Research in Marketing (1998)
Author(s): Carl Mela, Sunil Gupta, Kamel Jedidi

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The Long-Term Impact of Promotions on Consumer Stockpiling Behavior In Journal of Marketing Research (1998)
Author(s): Kamel Jedidi, Carl Mela, Douglas Bowman

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Clustering at the Movies In Marketing Letters (1998)
Author(s): Kamel Jedidi, Robert Krider, Charles Weinberg

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A Varying-Parameter Model of Online Brand Evaluations In Journal of Consumer Research (1997)
Author(s): Gita Johar, Kamel Jedidi, Jacob Jacoby

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Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants In Marketing Letters (1997)
Author(s): Wayne DeSarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, Michel Wedel

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Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity In Marketing Science (1997)
Author(s): Kamel Jedidi, Harsharanjeet Jagpal, Wayne DeSarbo

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STEMM: A General Finite Mixture Structural Equation Model In Journal of Classification (1997)
Author(s): Kamel Jedidi, Harsharanjeet Jagpal, Wayne DeSarbo

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Consideration Sets in Conjoint Analysis In Journal of Marketing Research (1996)
Author(s): Kamel Jedidi, Rajeev Kohli, Wayne DeSarbo

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On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models In Structural Equation Modeling (1996)
Author(s): Kamel Jedidi, Venkat Ramaswamy, Wayne DeSarbo, Michel Wedel

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The Spatial Representation of Consideration Sets In Marketing Science (1995)
Author(s): Wayne DeSarbo, Kamel Jedidi

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CATSCALE: A New Stochastic MDS Methodology for the Spatial Analysis of Sorting Data and the Study of Stimulus Categorization In Computational Statistics and Data Analysis (1994)
Author(s): Robert Libby, Wayne DeSarbo, Kamel Jedidi

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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns In Journal of Marketing (1993)
Author(s): Kamel Jedidi, Kristiaan Helsen, Wayne DeSarbo

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CaseWorks

Cheyef Halak: Driving Social Change in Lebanon: Summer 2012
Author(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia

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Montclair Video: Spring 2010
Author(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia

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Measuring Willingness to Pay for Pricing Decisions: Spring 2009
Author(s): Kamel Jedidi, Sharan Jagpal

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Suvidha: Launching the Beam Card: Spring 2009
Author(s): Kamel Jedidi, Martin Zemborain

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Working Papers

Error Theory for Elimination by Aspects (2014)
Author(s): Rajeev Kohli, Kamel Jedidi

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Social Influence and Customer Adoption of New Sales Channels (2014)
Author(s): Tolga Bilgicer, Kamel Jedidi, Donald Lehmann, Scott Neslin

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The impact of retailer promotional activities on store traffic: A Video-based Technology (2014)
Author(s): Shyda Valizade, Oliver Heil, Kamel Jedidi

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How does mismeasuring reservation prices affect pricing strategy? Working paper (2010)
Author(s): Kamel Jedidi, Sharan Jagpal, Ted Szatrowski

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Probabilistic Lexicographic Models Working Paper (2010)
Author(s): Kamel Jedidi, Rajeev Kohli, Ricardo Montoya

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Confounding in Logistic Regression Working Paper (2003)
Author(s): Rajeev Kohli, Kamel Jedidi

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Modeling No-Choice in Choice-Based Conjoint Analysis Working Paper (2003)
Author(s): Kamel Jedidi, Rajeev Kohli

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