Donald R. Lehmann

George E. Warren Professor of Business, Chair of the Marketing Division

Marketing

BS, Union, 1966; MSIA, Purdue, 1967; PhD, 1969

Joined CBS in 1969

Download Curriculum Vitae (PDF)

Donald Lehmann

Office
507 Uris

Phone
212-854-3465

E-mail
drl2@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Lehmann teaches several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations and information use. Lehmann has published more than 100 articles and books, serves on the editorial boards of several academic journals and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research and former executive director (1993–1995, 2001–2003) of the Marketing Science Institute. Currently he is co-editor of the International Journal of Research in Marketing.

Honors and awards

  • 2006, Fellow of the Association for Consumer Research
    This award is given in recognition of his career contributions and "significant impact on scholarly work in consumer behavior."
  • 2006, Soundview Executive Book Summaries: 30 best business books of the year
    Gupta, Sunil and Donald R. Lehmann (2005) Managing Customers as Investments, Philadelphia, Wharton School Publishing
  • 2006, Little Award for Paper in Marketing Science, Finalist
    Kopalle, Praveen and Donald R. Lehmann, (2006) Optimal Quality and Advertised Quality When Entering a Market: What Should the Promise Be?, Marketing Science, 25, January-February, 8-24
  • 2006, Berry AMA Book Prize: Best book in Marketing
    Grupta, Sunil and Donald R. Lehmann (2005) Managing Customers as Investments: The Strategic Value of Customers in the Long Run, Philadelphia, Wharton School Publishing
  • 2006, AMA Charles Coolidge Parlin Award
    For substantial contributions and dedication to the ongoing advancement of marketing research practice.
  • 2005, Churchill Lifetime Achievement Award
    The Churchill Award for lifetime achievement in the academic study of Marketing Research is given each year by the American Marketing Association Market Research Special Interest Group to honor Dr. Gilbert A. Churchill.
  • 2005, JMR Paul Green Award For Paper with Greatest Contribution to Marketing
    Gupta, Sunil, Donald R. Lehmann, and Jennifer Stuart (2004) Valuing Customers, Journal of Marketing Research, 41, February, 7-18.
  • 2004, William Davidson Journal of Retailing Best Paper Award
    Krishna, Aradhna, Richard Briesch, Donald R. Lehmann, and Hong Yuan (2002) A Meta-Analysis of the Impact of Price Presentation on Perceived Savings, Journal of Retailing, 78, Summer, 101-18.
  • 2004, Journal of Interactive Marketing Best Paper Award
    Gupta, Sunil and Donald R. Lehmann (2002) Customers as Assets, Journal of Interactive Marketing, 17, Winter, 1-16.
  • 2004, Journal of Marketing Harold H. Maynard Award
    Ailawadi, Kusum L., Donald R. Lehmann, and Scott A. Neslin (2003) Revenue Premium as an Outcome Measure of Brand Equity, Journal of Marketing, 67:4, October, 1-17
  • 2003, Davidson Award, Honorable Mention
    Han, Sangman, Sunil Gupta, and Donald R. Lehmann (2001) Consumer Price Sensitivity and Price Threshold, Journal of Retailing, 77, 435-56.
  • 2003, Marketing Science Institute Best Paper Award
    Gupta, Sunil, Donald R. Lehmann, and Jennifer Stuart (2001) Valuing Customers, MSI Paper 01-119. Cambridge, MA: Marketing Science Institute.
  • 2002, William F. O Dell Award
    The William F. O Dell Award is given to the author of the Journal of Marketing Research article that has made the most significant long-run contribution to the marketing discipline, 2002: Mela, Carl, Sunil Gupta, and Donald R. Lehmann (1997) The Long Term Impact of Promotion and Advertising on Consumer Brand Choice, Journal of Marketing Research, 34, May, 248-61.
  • 2001, Marketing Science Institute Best Paper Award
    Goldenberg, Jacob, Donald R. Lehmann, and David Mazursky (2001) The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science, 47:1, January, 69-84.
  • 2000, Paul D. Converse Award For Lifetime Contributions to Marketing
    The Converse Awards, established in 1946, honor scholars who have made outstanding and enduring contributions to the science of marketing. Award winners present their landmark contributions to the field at a symposium which is held every four years.
  • 2000, Top paper in track award, Association of Marketing Theory and Practice Annual Meeting
    Hooman Estelami and Donald R. Lehmann (2000) A Meta-Analysis of Price Recall Accuracy Measures Across Research Designs,(Hilton Head, SC. March 30-April 1, 2000)
  • 1999, AMA/Irwin/McGraw-Hill Distinguished Marketing Educator, For Lifetime Contributions to Marketing
    This annual award is designed to be the highest honor a marketing educator can receive. A recipient must be universally acknowledged as a long-standing leader in marketing education and he or she must have made extensive contributions to marketing education and the marketing discipline in general.
  • 1998, JMR Paul Green Award
    Mela, Carl, Sunil Gupta, and Donald R. Lehmann (1997) The Long Term Impact of Promotion and Advertising on Consumer Brand Choice Journal of Marketing Research, 34, May, 248-61.
  • 1995, William F. O Dell Award
    Sultan, Fareena, John U. Farley, and Donald R. Lehmann (1990) A Meta-Analysis of Applications of Diffusion Models, Journal of Marketing Research, 27, February, 70-77.
  • Winter AMA Consumer Behavior Track Best Paper Award 2007
    Thozhur, Anil, Mark Heitmann, and Donald R. Lehmann (2007) AThe Impact of Brand Mergers on Choice: The Role of Confidence, Loyalty, and Managerial Intent
  • 2009 Henry Grady "Buck" Weaver Award
    to honorthe individual who has contributed the most to the advancement of theory and practice in marketing science
  • 2009 Distinguised Educator of the Year
    Academy of Marketing Science
  • 2009 ISMS Fellow (International Society for Marketing Science
    Marketing Division of TIMS/ORSA
  • Robert D. Buzzell MSI Best Paper Award
    The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin? Florian Stahl, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin (MSI Report No. 10-116), 2012
  • AMA Summer Marketing Educators? Conf. Consumer Psychology and Behavior Track Best Paper 2010
    Biswas, Dipayan, Patricia Norberg, and Donald R. Lehmann (2010) "Evaluating Ratio Data and the Role of Consumer Processing Mode: Can Analytical Processing Bias Judgments?"
  • William F. O=Dell Award given to the author of the Journal of Marketing Research article that has made the most significant long-run contribution to the marketing discipline, 2008
    Gupta, Sunil, Donald R. Lehmann, and Jennifer Stuart (2004) AValuing Customers,@ Journal of Marketing Research, 41:1, February, 7-18

Chapters

Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility In Handbook of Research on Marketing and Corporate Social Responsibility (2014)
Author(s): Ron Hill, Justine Rapp, Donald Lehmann

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New Products Research In The History of Marketing Science (2014)
Author(s): Peter Golder, Donald Lehmann

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Linking Customer Equity to Brand Equity In The Handbook of Customer Equity: Mastering the Art and Science of Customer Management (2013)
Author(s): Donald Lehmann, Scott Neslin, Anita Luo

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Epilogue In Transformative Consumer Research for Personal and Collective Well-Being (2012)
Author(s): Donald Lehmann

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Design of Effective Obesity Communications: Insights from Consumer Research In Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge (2011)
Author(s): Punam Keller, Donald Lehmann

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Marketing Metrics In Wiley International Encyclopedia of Marketing (2010)
Author(s): Donald Lehmann

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Social Connectivity, Opinion Leadership, and Diffusion In The Connected Customer (2010)
Author(s): Jacob Goldenberg, Sangman Han, Donald Lehmann

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Journal articles

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products In Journal of Marketing (2014)
Author(s): Dipayan Biswas, Donald Lehmann, Lauren Labrecque, Ereni Markos

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Introduction to Theory and Practice In Marketing Science (2014)
Author(s): Hanssens Gupta, John Hauser, Donald Lehmann, Bernd Schmitt

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Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance In Journal of Interactive Marketing (2013)
Author(s): James Peltier, Debra Zahay, Donald Lehmann

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State Dependence Effects in Surveys In Marketing Science (2012)
Author(s): Martijn De Jong, Donald Lehmann, Oded Netzer

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin In Journal of Marketing (2012)
Author(s): Florian Stahl, Mark Heitmann, Donald Lehmann, Scott Neslin

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Sophistication in Research in Marketing In Journal of Marketing (2011)
Author(s): Donald Lehmann, Leigh McAlister, Richard Staelin

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When Shelf-Based Scarcity Impacts Consumer Preferences In Journal of Retailing (2011)
Author(s): Jeffrey Parker, Donald Lehmann

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The Impact of Sequential Data on Consumer Confidence in Relative Judgments In Journal of Consumer Research (2011)
Author(s): Dipayan Biswas, Guangzhi Zhao, Donald Lehmann

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Shaping Customer Satisfaction through Self-Awareness Cues In Journal of Marketing Research (2010)
Author(s): Michel Tuan Pham, Caroline Goukens, Donald Lehmann, Jennifer Stuart

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Consumer Expectations and Culture: The Effect of Belief in Karma in India In Journal of Consumer Research (2010)
Author(s): Praveen Kopalle, Donald Lehmann, John Farley

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Marketing Competition in the 21st Century In International Journal of Research in Marketing (2010)
Author(s): Oliver Heil, Donald Lehmann, Stefan Stremersch

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Assessing Long-Term Brand Potential In Journal of Brand Management (2009)
Author(s): Kevin Lane Keller, Donald Lehmann

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Effectiveness of Corporate Well-Being Programs In Journal of Macromarketing (2009)
Author(s): Punam Keller, Donald Lehmann, Katherine Milligan

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The Role of Hubs in the Adoption Processes In Journal of Marketing (2009)
Author(s): Jacob Goldenberg, Sangman Han, Donald Lehmann, Jae Weon Hong

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Choice Under Restrictions In Marketing Letters (2008)
Author(s): Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yan Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, Brian Wansink

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Designing Effective Health Communications: A Meta-Analysis In Journal of Public Policy and Marketing (2008)
Author(s): Punam Keller, Donald Lehmann

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Marketing Metrics Use in a Transition Economy: The Case of Vietnam In Journal of International Consumer Marketing (2008)
Author(s): John Farley, Scott Hoenig, Donald Lehmann, Hoang Nguyen

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The Structure of Survey-Based Brand Metrics In Journal of International Marketing (2008)
Author(s): Donald Lehmann, Kevin Lane Keller, John Farley

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Spontaneous Visualization and Concept Evaluation In Journal of the Academy of Marketing Science (2007)
Author(s): Donald Lehmann, Jennifer Stuart, Gita Johar, Anil Thozhur

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Choice Goal Attainment and Decision and Consumption Satisfaction In Journal of Marketing Research (2007)
Author(s): Donald Lehmann, Andreas Herrmann, Mark Heitmann

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When Giving Some Away Makes Sense to Jump-Start the Diffusion Process In Marketing Letters (2006)
Author(s): Donald Lehmann, Mercedes Esteban-Bravo

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Brands and Branding: Research Findings and Future Priorities In Marketing Science (2006)
Author(s): Donald Lehmann, Kevin Lane Keller

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From Customer Lifetime Value to Shareholder Value In Journal of Service Research (2006)
Author(s): Donald Lehmann, Paul Berger, Naras Edchambadi, Morris George, Ross Rizley, Rajkumar Vankatesan

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It's New But Is It Good? New Product Development and Macromarketing In Journal of Macromarketing (2006)
Author(s): Donald Lehmann

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Setting Quality Expectations When Entering a Market: What Should the Promise Be? In Marketing Science (2006)
Author(s): Donald Lehmann, Praveen Kopalle

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The Impact of CLV on Firm Valuation In Journal of Relationship Marketing (2006)
Author(s): Donald Lehmann, Sunil Gupta

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Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis In Applied Psychological Measurement (2004)
Author(s): Donald Lehmann, Wayne DeSarbo, Frances Hollman

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Valuing Customers In Journal of Marketing Research (2004)
Author(s): Donald Lehmann, Sunil Gupta, Jennifer Stuart

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Do High Prices Signal High Quality? A Theoretical Model and Empirical Results In Journal of Product and Brand Management (2004)
Author(s): Donald Lehmann, Jukti Kalita, Sharan Jagpal

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Reactions to Recommendations: When Unsolicited Advice Yields Contrary Responses In Marketing Science (2004)
Author(s): Gavan Fitzsimons, Donald Lehmann

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Revenue Premium as an Outcome Measure of Brand Equity In Journal of Marketing (2003)
Author(s): Kusum Ailawadi, Donald Lehmann, Scott Neslin

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Customers as Assets In Journal of Interactive Marketing (2003)
Author(s): Sunil Gupta, Donald Lehmann

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Multigeneration Innovation Diffusion: The Impact of Intergeneration Time In Journal of the Academy of Marketing Science (2003)
Author(s): Jae H. Pae, Donald Lehmann

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Linking Customer Assets to Financial Performance In Journal of Service Research (2002)
Author(s): John Hogan, Donald Lehmann, Maria Merino, Rajendra Srivastava, Jacquelyn Thomas, Peter Verhoef

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A Meta-analysis of the Impact of Price Presentation on Perceived Savings In Journal of Retailing (2002)
Author(s): Aradhna Krishna, Richard Briesch, Donald Lehmann, Hong Yuan

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Macroeconomic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research In International Journal of Research in Marketing (2001)
Author(s): Donald Lehmann, Alfred Holden

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Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism In Journal of Marketing Research (2001)
Author(s): Praveen Kopalle, Donald Lehmann

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The Impact of Altruism and Envy of Competitive Behavior and Satisfaction In International Journal of Research in Marketing (2001)
Author(s): Donald Lehmann

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What Is It? Categorization Flexibility and Consumers' Responses to Really New Products In Journal of Consumer Research (2001)
Author(s): C. Moreau, Arthur Markman, Donald Lehmann

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Entrenched Knowledge Structures and Consumer Response to New Products In Journal of Marketing Research (2001)
Author(s): C. Moreau, Donald Lehmann, Arthur Markman

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Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy In Journal of Marketing (2001)
Author(s): Kusum Ailawadi, Donald Lehmann, Scott Neslin

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The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success In Management Science (2001)
Author(s): Jacob Goldenberg, Donald Lehmann, David Mazursky

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The Impact of Research Design on Consumer Price-Recall Accuracy: An Integrative Review In Journal of the Academy of Marketing Science (2001)
Author(s): Donald Lehmann

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Consumer Price Sensitivity and Price Thresholds In Journal of Retailing (2001)
Author(s): Donald Lehmann, Sunil Gupta, Sangman Han

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Mediators and Moderators In Journal of Consumer Psychology (2001)
Author(s): Donald Lehmann

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Other Multivariate Techniques: Meta-Analysis In Journal of Consumer Psychology (2001)
Author(s): Donald Lehmann

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The Important Role of Meta-analysis in International Research in Marketing In International Marketing Review (2001)
Author(s): John Farley, Donald Lehmann

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Sales Through Sequential Distribution Channels: An Application to Movies and Videos In Journal of Marketing (2000)
Author(s): Donald Lehmann, Charles Weinberg

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Extent and Impact of Incubation Time in New Product Diffusion In Journal of Product Innovation Management (1999)
Author(s): Rajeev Kohli, Donald Lehmann, Jae H. Pae

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Consumer Behavior and Y2K In Journal of Marketing (1999)
Author(s): Donald Lehmann

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Designing the Next Study for Maximum Impact In Journal of Marketing Research (1998)
Author(s): John Farley, Donald Lehmann, Lane Mann

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An Investigation of Factors Influencing Causal Attributions in Managerial Decision Making In Marketing Letters (1998)
Author(s): Sunder Narayanan, Donald Lehmann

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From Decision Support to Decision Automation: A 20/20 Vision In Marketing Letters (1998)
Author(s): Randolph Bucklin, Donald Lehmann, John Little

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Customer Reactions to Variety: Too Much of a Good Thing? In Journal of the Academy of Marketing Science (1998)
Author(s): Donald Lehmann

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Alpha Inflation? The Impact of Eliminating Scale Items on Cronbach's Alpha In Organizational Behavior and Human Decision Processes (1997)
Author(s): Praveen Kopalle, Donald Lehmann

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The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice In Journal of Marketing Research (1997)
Author(s): Donald Lehmann, Sunil Gupta, Carl Mela

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A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes In Psychometrika (1996)
Author(s): Wayne DeSarbo, Donald Lehmann, Gregory Carpenter, Indrajit Sinha

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Reflections on 'A Meta-analysis of Applications of Diffusion Models' In Journal of Marketing Research (1996)
Author(s): Fareena Sultan, John Farley, Donald Lehmann

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Reasons for Substantial Delay in Consumer Decision-Making In Journal of Consumer Research (1995)
Author(s): Eric Greenleaf, Donald Lehmann

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When Does Advertising Have an Impact? A Study of Tracking Data In Journal of Advertising Research (1995)
Author(s): Rajeev Batra, Donald Lehmann, Joanne Burke, Jae H. Pae

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The Effects of Advertised and Observed Quality on Expectations About New Product Quality In Journal of Marketing Research (1995)
Author(s): Praveen Kopalle, Donald Lehmann

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The Impact of Bundle Type Price Framing and Familiarity on Evaluation of the Bundle In Journal of Business Research (1995)
Author(s): Bari Harlam, Aradhna Krishna, Donald Lehmann, Carl Mela

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Using Fuzzy Set Theoretic Techniques to Identify Preference Rules from Interactions in the Linear Model: An Empirical Study In Fuzzy Sets and Systems (1995)
Author(s): Carl Mela, Donald Lehmann

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Empirical Marketing Generalization Using Meta-analysis In Marketing Science (1995)
Author(s): John Farley, Donald Lehmann, Alan Sawyer

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Understanding Managers' Strategic Decision-Making Process In Marketing Letters (1994)
Author(s): William Boulding, Marian Moore, Richard Staelin, Kim Corfman, Peter Dickson, Michael Fitzsimmons, Sunil Gupta, Donald Lehmann, Deborah Mitchell, Joel Urbany, Barton Weitz

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Context Effects, New Brand Entry, and Consideration Sets In Journal of Marketing Research (1994)
Author(s): Donald Lehmann, Yigang Pan

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Customer Satisfaction, Market Share, and Profitability: Findings from Sweden In Journal of Marketing (1994)
Author(s): Eugene Anderson, Donald Lehmann, Claes Fornell

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The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets In Journal of Advertising (1994)
Author(s): Kim Corfman, Donald Lehmann

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Cross-National 'Laws' and Differences in Market Response In Management Science (1994)
Author(s): John Farley, Donald Lehmann

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The Importance of Others' Welfare in Evaluating Bargaining Outcomes In Journal of Consumer Research (1993)
Author(s): Kim Corfman, Donald Lehmann

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The Influence of New Brand Entry on Subjective Brand Judgments In Journal of Consumer Research (1993)
Author(s): Yigang Pan, Donald Lehmann

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Attribute Abstraction, Feature-Dimensionality, and the Scaling of Product Similarities In International Journal of Research in Marketing (1992)
Author(s): Donald Lehmann, Michael Johnson, Claes Fornell, Daniel Horne

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Profiles of Product Innovators Among Large U.S. Manufacturers In Management Science (1992)
Author(s): Noel Capon, John Farley, Donald Lehmann, James Hulbert

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A Combined Simply Scalable and Tree-Based Preference Model In Journal of Business Research (1991)
Author(s): Donald Lehmann, William Moore

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Modeling Choice Among Assortments In Journal of Retailing (1991)
Author(s): Barbara Kahn, Donald Lehmann

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Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables In Journal of Retailing (1991)
Author(s): Kim Corfman, Donald Lehmann, Sunder Narayanan

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Alternative Explanations for Changes in Similarity Judgments and MDS Structure In International Journal of Research in Marketing (1990)
Author(s): Michael Johnson, Donald Lehmann, Daniel Horne

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The Effects of Fatigue on Judgments of Interproduct Similarity In International Journal of Research in Marketing (1990)
Author(s): Michael Johnson, Donald Lehmann, Daniel Horne

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Combining Related and Sparse Data in Linear Regression Models In Journal of Business and Economic Statistics (1990)
Author(s): Wilfried VanHonacker, Donald Lehmann, Fareena Sultan

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Longitudinal Patterns of Group Decisions: An Exploratory Analysis In Multivariate Behavioral Research (1990)
Author(s): Kim Corfman, Joel Steckel, Donald Lehmann

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Estimating Publication Bias in Meta-analysis In Journal of Marketing Research (1990)
Author(s): Roland Rust, Donald Lehmann, John Farley

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Purchase Intentions and the Dimensions of Innovation: An Exploratory Model In Journal of Product Innovation Management (1990)
Author(s): Susan Holak, Donald Lehmann

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A Meta-analysis of Applications of Diffusion Models In Journal of Marketing Research (1990)
Author(s): Fareena Sultan, John Farley, Donald Lehmann

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CaseWorks

Making Marketing Decisions: Fall 2008
Author(s): Donald Lehmann

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Encouraging Innovation and New Product Adoption: Fall 2008
Author(s): Donald R. Lehmann

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What's a Customer Worth?: Spring 2008
Author(s): Donald R. Lehmann

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Books

Product Management and Strategy (2010)
Author(s): Donald Lehmann, Russell Winer, Shamsul Saihani

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Marketing Metrics and Financial Performance (2006)
Author(s): Donald Lehmann, David Reibstein

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Analysis for Marketing Planning (2005)
Author(s): Donald Lehmann, Russell Winer

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (2005)
Author(s): Donald Lehmann, Sunil Gupta

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Assessing Marketing Strategy Performance (2004)
Author(s): Donald Lehmann, Christine Moorman

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Product Management (2004)
Author(s): Donald Lehmann, Russell Winer

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Marketing Research (1998)
Author(s): Donald Lehmann, Sunil Gupta, Joel Steckel

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Reflections on the Futures of Marketing (1997)
Author(s): Donald Lehmann, Katherine E. Jocz

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Market Research and Analysis (1989)
Author(s): Donald Lehmann

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Meta-analysis in Marketing: Generalization of Response Models (1986)
Author(s): John Farley, Donald Lehmann

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Working Papers

Social Influence and Customer Adoption of New Sales Channels (2014)
Author(s): Tolga Bilgicer, Kamel Jedidi, Donald Lehmann, Scott Neslin

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Sampling Strategies for Information Goods Working paper (2012)
Author(s): Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald Lehmann

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Family Member Influence over Time and across Cultures: A Meta-Analysis Working paper (2011)
Author(s): Salvador Ruiz, Eva Tomaseti, Donald Lehmann

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What Good Are Hubs? Preferences for New Product Information Sources Working paper (2011)
Author(s): Jacob Goldenberg, Donald Lehmann, Daniela Shidlovski, Michal Master Barak

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Drivers of Word-of-Mouth at the Individual Level Working paper (2010)
Author(s): Andrew Stephen, Andrew T. Stephen, Donald Lehmann

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Brand Equity and the Accessory Premium: The Case of the Automobile Industry Working paper (2010)
Author(s): Donald Lehmann, Shuba Srinivasan

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The Financial Impact of Changes in Marketing and R&D Budgets Working paper (2010)
Author(s): Isaac Dinner, Donald Lehmann

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Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level Working paper (2010)
Author(s): Andrew Stephen, Andrew T. Stephen, Donald Lehmann

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Local Neighborhoods as Early Predictors of Innovation Adoption Working paper (2010)
Author(s): Jacob Goldenberg, Sangman Han, Donald Lehmann, Jangyuk Lee, Kyung Young Ohk

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Measuring the Impact of Meta-Analysis and Other Influential Papers Working paper (2010)
Author(s): Martin Eisend, Donald Lehmann

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The Impact of Advertising Copy on Word-of-Mouth Working paper (2010)
Author(s): Sarit Moldovan, Donald Lehmann

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The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products Working paper (2010)
Author(s): Praveen Kopalle, Donald Lehmann

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Sampling Information Goods: How Much Should Be Free? Working Paper (2010)
Author(s): Florian Stahl, Oded Koenigsberg, Daniel Halbheer, Donald Lehmann

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Carryover Effects in Survey Data Working paper (2009)
Author(s): Martijin De Jong, Donald Lehmann, Oded Netzer

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Preference for New Product Information Sources Working Paper (2007)
Author(s): Jacob Goldenberg, Donald Lehmann, Daniela Shidlovski, Michal Barak, Madiha Ferjani

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The Role of Expert versus Social Opinion Leaders in New Product Adoption MSI working paper, Report No. 06-004 (2006)
Author(s): Jacob Goldenberg, Donald Lehmann, Daniela Shidlovski, Michal Barak

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The Primacy of the Idea Itself as a Predictor of New Product Success MSI Working Paper, Report No. 99–110 (1999)
Author(s): Jacob Goldenberg, Donald Lehmann, David Mazursky

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Forthcoming Articles

Assessing Brand Equity Through Add-on Sales In Customer Needs and Solutions (2014)
Author(s): Donald Lehmann, Shuba Srinivasan

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Choosing a Digital Content Strategy: How Much Should be Free? In International Journal of Research in Marketing (2014)
Author(s): Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald Lehmann

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How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information In Journal of Consumer Research (2014)
Author(s): Jeffrey Parker, Donald Lehmann

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Something to Chew On: The Effect of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation In Journal of Consumer Research (2014)
Author(s): Dipayan Biswas, Courtney Szocs, Aradhna Krishna, Donald Lehmann

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