Detail

Professor Koenigsberg’s research interests include distribution channels and supply chain management, marketing of durable goods, pricing and promotion strategy and marketing/manufacturing interface. Koenigsberg teaches a core marketing course to MBA and undergraduate students and a course on analytical marketing models to PhD students. Prior to joining the School, he worked as a manager of and a consultant to several public and privately owned companies.

• Spring 2011
  (PhD) Analytical Models (PHD)
  Managing Marketing Programs (MBA)
  
• Summer 2011
  Marketing Strategy (EMBA)
  
• Fall 2010
  Marketing Strategy (EMBA)
  
• Spring 2010
  Managing Marketing Programs (MBA)
  
• Summer 2010
  Marketing Strategy (EMBA)
  
• Spring 2009
  (PhD) Analytical Models (PHD)
  
• Summer 2009
  Marketing Strategy (EMBA)
  
• Spring 2008
  Managing Marketing Programs (MBA)
  Marketing Strategy (EMBA)
  
• Summer 2008
  Marketing Strategy (EMBA)
  

Modeling Multiple Relationships in Social Networks In Journal of Marketing Research (2011) Coauthor(s): Asim Ansari, Oded Koenigsberg, Florian Stahl

The Design of Durable Goods In Marketing Science (2011) Coauthor(s): Oded Koenigsberg, Rajeev Kohli, Ricardo Montoya

Forward Buying by Retailers In Journal of Marketing Research (2010) Coauthor(s): Preyas Desai, Oded Koenigsberg, Devavrat Purohit

Ownership Coordination in a Channel: Incentives, Returns, and Negotiations In Quantitative Marketing and Economics (2010) Coauthor(s): Eyal Biyalogorsky, Oded Koenigsberg

Package Size Decisions In Management Science (2010) Coauthor(s): Oded Koenigsberg, Rajeev Kohli, Ricardo Montoya

EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? In Quantitative Marketing and Economics (2008) Coauthor(s): Oded Koenigsberg, Eitan Muller, Naufel Vilcassim

The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods In Management Science (2007) Coauthor(s): Oded Koenigsberg, Preyas Desai, Devavrat Purohit

How Should a Firm Manage Deteriorating Inventory? In Production and Operations Management (2007) Coauthor(s): Oded Koenigsberg, Mark Ferguson

Strategic Decentralization and Channel Coordination In Quantitative Marketing and Economics (2004) Coauthor(s): Preyas Desai, Oded Koenigsberg, Devavrat Purohit

Sampling Strategies for Information Goods In Working paper (2012) Coauthor(s): Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald Lehmann

Complementary Goods: Creating and Sharing Value In Working paper (2011) Coauthor(s): Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky

The Effect of Usage Uncertainty on Mobile Phone Package Size and Subscribers' Choice In Working Paper No. 16/2010 (2010) Coauthor(s): Raghuram Iyengar, Oded Koenigsberg, Eitan Muller

Pay-As-You-Wish Pricing In Working paper (2010) Coauthor(s): Yuxin Chen, Oded Koenigsberg, John Zhang

High-Low or Low-High: Product Line Introduction Strategies In Working Paper (2010) Coauthor(s): Oded Koenigsberg, Eyal Biyalogorsky