Detail

Professor Koenigsberg’s research interests include distribution channels and supply chain management, marketing of durable goods, pricing and promotion strategy and marketing/manufacturing interface. Koenigsberg teaches a core marketing course to MBA and undergraduate students and a course on analytical marketing models to PhD students. Prior to joining the School, he worked as a manager of and a consultant to several public and privately owned companies.

• Spring 2009
  (PhD) Analytical Models
  
• Summer 2009
  Marketing Strategy
  
• Spring 2008
  Managing Marketing Programs
  
Marketing Strategy

• Summer 2008
  Marketing Strategy
  
• Spring 2007
  (PhD) Analytical Models
  
DOCTORAL SEMINAR-MARKET
Managing Marketing Programs

EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? In Quantitative Marketing and Economics (2008) Coauthor(s): Oded Koenigsberg, Eitan Muller, Naufel Vilcassim

The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods In Management Science (2007) Coauthor(s): Oded Koenigsberg, Preyas Desai, Devavrat Purohit

How Should a Firm Manage Deteriorating Inventory? In Production and Operations Management (2007) Coauthor(s): Oded Koenigsberg, Mark Ferguson

Strategic Decentralization and Channel Coordination In Quantitative Marketing and Economics (2004) Coauthor(s): Preyas Desai, Oded Koenigsberg, Devavrat Purohit

Package Sizes for the Bottom of the Pyramid In Working paper (2007) Coauthor(s): Oded Koenigsberg

Package Sizes for the Bottom of the Pyramid In Working Paper (2007) Coauthor(s): Rajeev Kohli, Oded Koenigsberg, Ricardo Montoya

Forward Buying by Retailers In Journal of Marketing Research (2008) Coauthor(s): Preyas Desai, Oded Koenigsberg, Devavrat Purohit