Professor Holbrook has taught marketing strategy, sales management, consumer behavior, and commercial communication in the culture of consumption. He has conducted research on the validity of perceptual and preference mapping and on consumer aesthetics applied to responses toward radio listening, jazz recordings, and classical music. His current research studies consumption experiences, nostalgia, communication effects, semiotics, and hermeneutics in marketing, as well as symbolic consumption in works of art, interpretive methods, techniques of visual representation, and aspects of consumer responses to pop culture and entertainment.
Morris Holbrook
William T. Dillard Professor of Marketing
BA, Harvard, 1965; MBA, Columbia, 1967; PhD, 1975.
Joined CBS in 1975
Office
504 Uris
Phone
212-854-3481
E-mail
mbh3@columbia.edu
Fax
212-854-7647
Teaching and research interest
Courses taught
- Spring 2008
Consumer Behavior
- Fall 2007
Consumer Behavior
- Spring 2007
CONSUMER BEHAVIOR
- Summer 2007
CONSUMER BEHAVIOR
- Fall 2006
CONSUMER BEHAVIOR
Journal articles
The Myth of Creative Advertising Design: Theory, Process, and Outcome In Journal of Advertising (2001) Coauthor(s): Gita Johar, Barbara Stern
Industrial Purchasing Behavior: A Reappraisal In Journal of Business Administration (1972) Coauthor(s): Noel Capon, James Hulbert
Industrial Purchasing Behavior: Some Final Comments In Journal of Business Administration (1972) Coauthor(s): Noel Capon, James Hulbert