Michelle Greenwald

Adjunct Associate Professor


BA (International Relations) University of Pennsylvania, 1975; MBA, Northwestern, 1977

Joined CBS in 2002

Michelle Greenwald

218 Uris




Teaching and research interest

Michelle Greenwald is a former Senior Vice President of New Business Development at Disney and a Vice President and General Manager of New Products at Pepsi-Cola. Currently, she teaches at Columbia and NYU Stern Graduate Schools of Business and guest lectures at several international graduate business schools, where she specializes in marketing strategy, marketing plans, new products and services development, global marketing, and innovation techniques. Michelle provides highly unique and practical executive education programs through her consulting firm Marketing Visualized. She is also the CEO of Inventours -- Inspiration For Innovation, a series of programs providing insider access to innovation thought leaders in the world's most creative cities. She writes a column for Inc.com on innovation. Michelle was selected by Advertising Age Magazine’s as “One of the 100 Best and Brightest Women in Advertising and Marketing in the U.S.”.