Eric J. Johnson

Norman Eig Professor of Business

Marketing

BA, Rutgers, 1976; MS, Carnegie Mellon, 1978; PhD, 1980

Joined CBS in 1999

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Eric Johnson

Office
514 Uris

Phone
212-854-5068

E-mail
ejj3@columbia.edu

Fax
212-854-7647

Teaching and research interest

Professor Johnson's research interests are in consumer and managerial decision-making and electronic commerce. He is among the most widely cited scholars in marketing, according to the Thompson Scientific Highly Cited ratings. His work on electronic commerce has been published in the Communications of the ACM, Journal of Consumer Research, Journal of Marketing, Journal of Interactive Marketing, and Management Science. He has presented his work before the Federal Trade Commission, and has been quoted in the New York Times, the Wall Street Journal, Readers Digest, National Public Radio's Morning Edition, Marketplace, and the CBS Evening News. He is a coauthor of two books: Decision Research: A Field Guide and The Adaptive Decision Maker. His research in behavioral economics has appeared in Science, Journal of Economic Theory, as well as in two books. Earlier work examining the role of affect and similarity in understanding risk in papers has been published in Journal of Personality and Social Psychology, and the Journal of Experimental Psychology.

In addition, he is the director of the Columbia Center for Excellence in E-Business, and co-director of the Center for Decision Sciences at Columbia University. Professor Johnson serves on editorial boards of several journals, including the Journal of Consumer Psychology (former associate editor), Journal of Consumer Research, the Journal of Interactive Marketing and Marketing Letters.

Chapters

Explicit and Implicit Strategies in Decision Making In Better Than Conscious? Decision Making, the Human Mind, and Implications for Institutions (2008)
Author(s): Eric Johnson, Christian Keysers, Robert Boyd, Jonathan Cohen, Merlin Donald, Werner Güth, Robert Kurzban, Lael J. Schooler, Jonathan Schooler, Elizabeth Spelke, Julia Trommershäuser

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Decisions under Uncertainty: Psychological, Economic, and Neuroeconomic Explanations of Risk Preference In Neuroeconomics: Decision Making and the Brain (2008)
Author(s): Elke Weber, Eric Johnson

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Consumer Behavior and Marketing In Social Psychology: Handbook of Basic Principles (2007)
Author(s): Eric Johnson, Michel Tuan Pham, Gita Johar

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Constructing Preferences From Memory In The Construction of Preference (2006)
Author(s): Elke Weber, Eric Johnson

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Gain and Loss Ultimatums In Advances in Applied Microeconomics, Volume 13: Experimental and Behavioral Economics (2005)
Author(s): Nancy Buchan, Rachel Croson, Eric Johnson, George Wu

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Thinking About Attention in Games: Backward and Forward Induction In The Psychology of Economic Decisions (2004)
Author(s): C. Camerer, Eric Johnson

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The Process-Performance Paradox in Expert Judgment: How Can Experts Know So Much and Predict So Badly? In Toward a General Theory of Expertise: Prospects and Limits (1991)
Author(s): C. Camerer, Eric Johnson

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Journal articles

Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect In Journal of Risk and Uncertainty (2013)
Author(s): John W. Payne, N Sagara, Suzanne B. Shu, Kirstin Appelt, Eric Johnson

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Choice theories: What are they good for? In Journal of Consumer Psychology (2013)
Author(s): Eric Johnson

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Beyond Nudges: Tools of a Choice Architecture In Marketing Letters (2012)
Author(s): Eric Johnson, Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel Goldstein, Gerald Häubl, Richard Larrick, John W. Payne, Ellen Peters, David Schkade

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Partitioning Default Effects: Why People Choose Not to Choose In Journal of Experimental Psychology: Applied (2011)
Author(s): Eric Johnson, Isaac Dinner, Daniel Goldstein, Kaiya Liu

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Local Warming: Daily temperature changes influences belief in global warming In Psychological Science (2011)
Author(s): Ye Li, Eric Johnson, Lisa Zaval

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Choice by value encoding and value construction: Processes of loss aversion In Journal of Experimental Psychology: General (2011)
Author(s): M. Willemsen, Ulf Böckenholt, Eric Johnson

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Query Theory: Knowing What We Want by Arguing with Ourselves In Behavioral and Brain Sciences (2011)
Author(s): Elke Weber, Eric Johnson

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A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory In Psychological Science (2010)
Author(s): D. Hardisty, Eric Johnson, Elke Weber

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Lateral prefronal cortex and self-control in intertemporal choice In Nature Neuroscience (2010)
Author(s): Bernd Figner, Daria Knoch, Eric Johnson, Amy R. Krosch, Sarah H. Lisanby, Ernst Fehr, Elke Weber

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The Silver Lining Effect: Formal Analysis and Experiments In Management Science (2009)
Author(s): Peter Jarnebrant, Olivier Toubia, Eric Johnson

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Mindful Judgment and Decision Making In Annual Review of Psychology (2009)
Author(s): Eric Johnson, Elke Weber

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Man, My Brain Is Tired: Linking Depletion and Cognitive Effort in Choice In Journal of Consumer Psychology (2008)
Author(s): Eric Johnson

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Process Models Deserve Process Data: Comment on Brandstatter, Gigerenzer, and Hertwig (2006) In Psychological Review (2008)
Author(s): Eric Johnson

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Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice In Journal of Consumer Research (2008)
Author(s): Daniel Goldstein, Eric Johnson, William Sharpe

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Postscript: Rejoinder to Brandstatter, Gigerenzer, and Hertwig In Psychological Review (2008)
Author(s): Eric Johnson

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Asymmetric Discounting in Intertemporal Choice: A Query-Theory Account In Psychological Science (2007)
Author(s): Elke Weber, Eric Johnson, Kerry Milch, Hannah Chang, Jeff Brodscholl, Daniel Goldstein

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Aspects of Endowment: A Query Theory of Loss Aversion In Journal of Experimental Psychology-Learning Memory and Cognition (2007)
Author(s): Eric Johnson, G. Haeuble, Anat Keinan

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Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing In Journal of Marketing Research (2006)
Author(s): Eric Johnson

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Let's Get Personal: An International Examination of the Influence of Communication, Culture and Social Distance on Other Regarding Preferences In Journal of Economic Behavior and Organization (2006)
Author(s): Nancy Buchan, Eric Johnson, Rachel Croson

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Let's get personal: An international examination of the influence of communication, culture and social distance on other regarding preferences In Journal of Economics and Behavior in Organizations (2006)
Author(s): Nancy Buchan, Rachel Croson, Eric Johnson

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Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments In Journal of Interactive Marketing (2006)
Author(s): Steve Bellman, Eric Johnson, Gerald Lohse, Naomi Mandel

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Making Better Decisions: From Measuring to Constructing Preferences In Health Psychology (2005)
Author(s): Eric Johnson, Mary Steffel, Daniel Goldstein

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On the Depth and Dynamics of Online Search Behavior In Management Science (2004)
Author(s): Eric Johnson, Wendy Moe, Peter Fader, Steve Bellman, Gerald Lohse

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Defaults and Donation Decisions In Transplantation (2004)
Author(s): Eric Johnson

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International Differences in Information Privacy Concerns: A Global Survey of Consumers In Information Society (2004)
Author(s): Steve Bellman, Eric Johnson, Stephen Kobrin, Gerald Lohse

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Rediscovering Risk In Journal of Public Policy and Marketing (2004)
Author(s): Eric Johnson

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When Do Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan and the United States In Journal of Consumer Research (2004)
Author(s): Nancy Buchan, Rachel Croson, Eric Johnson

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Cognitive Lock-In and the Power Law of Practice In Journal of Marketing (2003)
Author(s): Eric Johnson, Steve Bellman, Gerald Lohse

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Do Defaults Save Lives? In Science (2003)
Author(s): Eric Johnson, Daniel Goldstein

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Defaults, Framing and Privacy: Why Opting In-Opting Out In Marketing Letters (2002)
Author(s): Eric Johnson, Steve Bellman, Gerald Lohse

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Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining In Journal of Economic Theory (2002)
Author(s): Eric Johnson, C. Camerer, Sankar Sen, T. Rymon

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When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices In Journal of Consumer Research (2002)
Author(s): Naomi Mandel, Eric Johnson

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Digitizing Consumer Research In Journal of Consumer Research (2001)
Author(s): Eric Johnson

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To Opt-In or Opt-Out: That Depends on the Question In Communications of the ACM (2001)
Author(s): Steve Bellman, Eric Johnson, Gerald Lohse

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Consumer Buying Behavior on the Internet: Findings from Panel Data In Journal of Interactive Marketing (2000)
Author(s): Gerald Lohse, Steve Bellman, Eric Johnson

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Agents to the Rescue? In Marketing Letters (1999)
Author(s): P. West, Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, B. Khan, John Little, David Schkade

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Anchoring, Confirmatory Search, and the Construction of Values In Organizational Behavior and Human Decision Processes (1999)
Author(s): G. Chapman, Eric Johnson

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Predictors of Online Buying Behavior In Communications of the ACM (1999)
Author(s): Steve Bellman, Eric Johnson

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Divide and Prosper: Why Firms Divide Prices Instead of Charging a Single Price In Journal of Marketing Research (1998)
Author(s): V. Morwitz, Eric Greenleaf, Eric Johnson

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Choice in Computer-Mediated Environments In Marketing Letters (1997)
Author(s): Russell Winer, J. Deighton, Eric Johnson, B. Mellers, V. Morwitz, T. O'Guinn, A. Rangaswamy, Alan Sawyer

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A Comparison of Two Process Tracing Methods for Choice Tasks In Organizational Behavior and Human Decision Processes (1997)
Author(s): Gerald Lohse, Eric Johnson

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Mere-Possession Effects Without Possession in Consumer Choice In Journal of Consumer Research (1997)
Author(s): Sankar Sen, Eric Johnson

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Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments In Marketing Research (1997)
Author(s): Eric Johnson, John van Rossen, Bruce G. S. Hardie, P. Anderson

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Empirical Generalizations in the Modeling of Consumer Choice In Marketing Science (1995)
Author(s): John van Rossen, Eric Johnson

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Preference Reversals in Monetary and Life Expectancy Evaluations In Organizational Behavior and Human Decision Processes (1995)
Author(s): G. Chapman, Eric Johnson

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Framing, Probability Distortions, and Insurance Decisions In Journal of Risk and Uncertainty (1993)
Author(s): Eric Johnson, J. Hershey, J. Meszaros, Howard Kunreuther

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Correlation, Conflict, and Choice In Journal of Experimental Psychology: Learning, Memory, and Cognition (1993)
Author(s): James Bettman, Eric Johnson, M. F. Luce, John W. Payne

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Does Measuring Intent Change Behavior? In Journal of Consumer Research (1993)
Author(s): V. Morwitz, Eric Johnson, D. Schmittlein

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Reference Dependence, Loss Aversion, and Brand Choice In Marketing Science (1993)
Author(s): Bruce G. S. Hardie, Eric Johnson, Peter Fader

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Behavioral Decision Research: A Constructive Processing Perspective In Annual Review of Psychology (1992)
Author(s): John W. Payne, James Bettman, Eric Johnson

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A Constructive Process View of Decision Making: Multiple Strategies in Judgment and Choice In Acta Psychologica (1992)
Author(s): John W. Payne, James Bettman, Eloise Coupey, Eric Johnson

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Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice In Management Science (1990)
Author(s): R. Thaler, Eric Johnson

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Bias in Utility Assessments: Further Evidence and Explanations In Management Science (1989)
Author(s): Eric Johnson, David Schkade

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Cognitive Processes in Preference Reversals In Organizational Behavior and Human Decision Processes (1989)
Author(s): David Schkade, Eric Johnson

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Information Overload and the Nonrobustness of Linear Models: A Comment on Keller and Staelin In Journal of Consumer Research (1989)
Author(s): John van Rossen, Eric Johnson

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When Choice Models Fail: Compensatory Representations in Negatively-Correlated Environments In Journal of Marketing Research (1989)
Author(s): Eric Johnson, John van Rossen, S. Ghose

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Adaptive Strategy Selection in Decision Making In Journal of Experimental Psychology: Learning, Memory, and Cognition (1988)
Author(s): Eric Johnson

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Information Displays and Preference Reversals In Organizational Behavior and Human Decision Processes (1988)
Author(s): Eric Johnson, John W. Payne, James Bettman

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Effort and Accuracy in Choice In Management Science (1985)
Author(s): Eric Johnson, John W. Payne

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Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context In Journal of Consumer Research (1984)
Author(s): Eric Johnson, R. J. Meyer

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Product Familiarity and Learning New Information In Journal of Consumer Research (1984)
Author(s): Eric Johnson, J. E. Russo

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CaseWorks

Keep the Change: Bank of America’s Savings Program : Winter 2012
Author(s): Eric J. Johnson, Stephen P. Zeldes

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Betterment: Spring 2012
Author(s): Eric J. Johnson, Stephen P. Zeldes

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Selling CFLs at Wal-Mart: Fall 2011
Author(s): Eric J. Johnson, Daniel Bartels

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The 2-28 Mortgage: When Business and Psychology Intersect in a New Consumer Product: Spring 2011
Author(s): Eric J. Johnson, Chris Mayer

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Books

The Adaptive Decision Maker (1993)
Author(s): Eric Johnson, James Bettman, John W. Payne

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Decision Research: A Field Guide (1990)
Author(s): Eric Johnson, J. S. Carroll

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Working Papers

Comparison of web-based vs. in-person cognitive function tests of younger and older adults Working paper (2011)
Author(s): Elke Weber, Eric Johnson, S. Nair, S. Czaja

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Framing the future first: Brain mechanisms that increase patience in intertemporal choice Working paper (2011)
Author(s): Bernd Figner, Elke Weber, J. Steffener, Amy R. Krosch, T. Wager, Eric Johnson

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Should seniors be in charge? Decision-making over the lifespan Working paper (2011)
Author(s): Eric Johnson, Elke Weber

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Distribution Builder: A Tool for Measuring Preferences for Investment Risk Working paper (2010)
Author(s): Daniel Goldstein, Eric Johnson, William Sharpe

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Mediators of Loss Aversion Working paper (2010)
Author(s): Eric Johnson, S. Gaechter, A. Herrmann

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Observing Unobserved Heterogeneity: Using Process Data to Enhance Choice Models Working paper (2010)
Author(s): Eric Johnson, Bruce G. S. Hardie, R. J. Meyer, John Walsh

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Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice Working paper (2010)
Author(s): Mark Heitmann, Eric Johnson, Andreas Herrmann

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Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers Faculty & Research Working Paper (2010)
Author(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie

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Time Preferences, Mortgage Choice, and Strategic  Default Working paper (2010)
Author(s): Eric Johnson, Stephen Atlas, John W. Payne

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Individual-Level Loss Aversion in Riskless and Risky Choices Discussion Paper No. 2007–02 (2010)
Author(s): Eric Johnson, S. Gachter, A. Herrmann

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International Differences in Information Privacy Concern: Implications for the Globalization of Electronic Commerce (2005)
Author(s): Steve Bellman, Stephen Kobrin, Eric Johnson

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Your Preferences May be Hazardous to Your Wealth: How False Consensus and Overconfidence Influence Judgments of Product Success Working Paper (1995)
Author(s): Marjorie Adams, Eric Johnson, Deborah Mitchell

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Forthcoming Articles

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters In Management Science (2013)
Author(s): Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquie

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Choice without Awareness: Ethical and Policy Implications of Defaults In Journal of Public Policy & Marketing (2012)
Author(s): C Smith, Daniel Goldstein, Eric Johnson

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